Telefonica Brasil : 09/30/2014 - Notice to the Market - 700 MHz Auction

Publicly‐held Company
CNPJ MF 02.558.157/0001‐62 ‐ NIRE 35.3.001.5881‐4

TELEFÔNICA BRASIL S.A. ("Company") announces to the market that in the auction for the sale of the national 700 MHz frequency held by National Telecommunications Agency ("Anatel") today, September 30, 2014, in accordance with the Notice of BID Nº 2/2014‐SOR/SPR/CD‐ANATEL ("Notice"), the Company was the winner of the lot 3 among the offered. The value offered by the frequency range was the minimum price of R$ 1.928 billion.
Thus, Telefônica Brasil S.A. will increase its capacity to provide services with fourth‐generation technology (4G) throughout the national territory and will operate in the frequency range of 700
MHz, with a 10+10 MHz band, in addition to the frequency of 2.5 GHz, with a 20+20Mhz band acquired in 2012's bid.
The amount to be paid and the terms of use comply with the rules set out in the Notice and by
Anatel.
With today's acquisition, the Company achieves its goal of ensuring the necessary spectrum to the expansion of 4G service in the medium and long term, thus meeting the growing demand for high speed internet.
Telefônica Brasil leads the 4G market in Brazil, with a market share of 39.1%, according to latest figures released by Anatel, and 4G coverage in 99 Brazilian municipalities.

São Paulo, September 30, 2014.

Investor Relations Officer Telefônica Brasil S.A. - Investor Relations Tel: +55 11 3430‐3687

Email: ir.br@telefonica.com

Available information: www.telefonica.com.br/ir

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