Data protection at Telefónica NEXT: What happens to client data and how everyone decides it for themselves

The team of Telefónica NEXT works with various data in order to develop solutions for cities, retail and many other areas. But a wealth of data is worthless without data protection. Not only is the data comprehensively protected, but clients also remain in control. Here we explain which data Telefónica NEXT works with, what knowledge the company gains from it, and how every client can decide it for themselves. Telefónica NEXT works with anonymised, as well as personal, data. The use of both these types of data differs considerably. On the one hand, Telefónica NEXT analyses large quantities of data, known as 'big data', consisting of anonymised data. These are not linked to individual clients. The findings from the analysis of this data will be used in future for many new ideas and solutions for all areas of life - from mobility and health to private consumption. Personal data, on the other hand, enable Telefónica NEXT to tailor their offers specifically to the client in question. The client's explicit permission is needed to use this data. Regardless of whether it is anonymised or personal data, they can decide themselves about the use of their data. That is what Telefónica Germany means with the slogan 'Your World, Your Choice'.