#DesigningDigitalLife: Telefónica Deutschland returns to CeBIT

In addition, visitors to the show can experience the offerings developed by the subsidiary Telefónica NEXT for the internet of things for end customers. 'Up until now, the internet of things has in the first place conquered the industry, connecting devices and machines. With our platform Geeny we make it easy for companies to swiftly develop new and intelligent IoT applications for consumers that their customers will love,' explains Dr Nicolaus Gollwitzer, CEO of Telefónica NEXT. A prototype for health-oriented clothing - the Smart Shirt - measures bodily functions, with connected devices being operated via the sleeves. With Smart Care Telefónica NEXT demonstrates how the elderly can remain independent for longer. This is made possible through sensors and algorithms. In addition, 'Dogsense,' a smart dog's collar, is presented, which offers owners useful tips for feeding and caring for the pet. Wayra, the start-up accelerator by Telefónica Deutschland, demonstrates how creative and versatile the ideas of the digital world are. A number of founders will present their business models at the stand.