Telefónica is strengthening its position in 3G networks. In the last month alone, Telefónica added more than 80 new locations to the map of mobile broadband access. As of now, residents of 854 towns and villages in the Czech Republic can now connect to O2's 3G network, which is 58% of the population. The expanding coverage drives forward the popularity of smartphones, smartphone applications and small-screen internet.
An increasing number of people want the convenience of online access wherever they happen to be. Since the launch of the NOW I KNOW WHY campaign, small-screen internet activations went up 25%. Samsung smartphones are also riding the wave of success, with their sales doubling in volume. Samsung Galaxy S2 is beating the rest of the field to the finish line with a sales increase of 283%. Applications are also gaining in popularity.
"The above figures clearly demonstrate the success of our biggest campaign of this year, Now I Know Why, which we launched in June together with our partners Google and Samsung. Users were fast to discover the magic of smartphones and the simplicity and convenience of applications," says Ji