O2 CZECH REPUBLIC A.S. 
By - Tesco Mobile will bring more choice and competition to the market
- The Joint Venture will build on the mutual experience from other markets
The leadership of Tesco and Telefonica have announced forming of a new joint venture with the goal of launching Tesco Mobile on the Czech market. The new mobile virtual network operator (MVNO) will start offering its services in the course of Q2 2013, bringing more competition and choice to the market. Tesco now brings yet another innovative service after successful Grocery Home Shopping (Potraviny on-line) service launched last year. Tesco Mobile will be an independent virtual operator and is already making the required steps to obtain a telecommunications license form the Czech Telecommunications Office.
"Today we have made an important step on the journey to offer Czech customers another innovative service which they know from other Tesco markets. We have found partner that accepted our vision how the best service for customers should look like," says David Morris, CEO of Tesco in the Czech Republic. The details of the offer will be disclosed at launch, but Tesco Mobile strives to offer easy and comprehensible services with clear value for money and simple packages with no catches. "Customers know Tesco and Tesco knows its customers for example through the popular loyalty rewarding programme Clubcard, which will be pivotal also for this new service we will offer," added David Morris.
"Tesco is an important player in the retail business and has a large and loyal customer base that Tesco Mobile will be targeted at. I am therefore delighted that our negotiations with Tesco have been successful and Tesco will become a virtual operator using our network. Tesco Mobile customers will enjoy the same high-quality telecommunication network as O2 customers do," says Felix Geyr, Telefónica Czech Republic's Strategy and Business Development Director."We opened our network to the first virtual mobile operator in the country and we will soon welcome another one in cooperation with Tesco. When it comes to introducing key innovations to the Czech market, we have always been the first," adds Geyr.
Contact - Tesco
Jan W. Dvo
