Telefónica and Dolby Sign a Global Agreement to Drive the Adoption of Premium Entertainment in Smartphones

- Telefónica to optimize premium devices for mobile entertainment with high-quality Dolby sound, offering more immersive experiences.

Madrid, June 9, 2014-Telefónica and Dolby Laboratories, Inc. (NYSE: DLB) have just signed a global agreement through which both companies will collaborate to drive the adoption of premium sound in smartphones. Telefónica will select the best devices from leading handset manufacturers to optimize its customers' mobile entertainment experience through high-quality Dolby® Audio.

"This alliance addresses a real need now that people are increasingly using their smartphones and tablets to watch movies and TV shows, play games, or listen to music," said Francisco Montalvo, Global Devices Unit director for Telefónica S.A "As mobile entertainment devices, our smartphones and tablets deserve to have the high-quality surround sound that Dolby offers." Telefónica is already using Dolby sound technologies in its Internet Protocol TV and streaming video services.

"Dolby Audio is a perfect fit for the latest mobile devices and delivers the experience we have grown to expect and demand from movies, games, and music. From subtle whispers of wind to robust explosions, Dolby Audio allows audiences to hear every aspect of the scene exactly as the artists intend them to," said John Couling, Senior Vice President, E-Media, Dolby Laboratories. "We're excited about this collaboration with Telefónica to raise mobile audio quality so that consumers don't have to sacrifice quality entertainment for convenience on the go."

Dolby Audio is supported by leading streaming services across multiple devices, and its technology keeps the volume level constant, even among different content and media players. Dolby Audio technology is also able to detect dialogue in the content and actively improve its intelligibility. Devices with Dolby Audio offer a more balanced and natural sound by preserving the original basses and trebles, while its custom tuning system eliminates unwanted noises and distortions.

About Dolby Audio

Dolby Audio has already become an integral component of high-definition entertainment experiences in many living rooms, and it is becoming the technology of choice for enjoying sound in entertainment on mobile devices. For more information, please visit Dolby Digital Plus and watch a video about the Dolby Digital Plus experience.

About Telefónica

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a 'Digital Telco,' a company that will be even better placed to meet the needs of its customers and capture new revenue growth.

The company has a significant presence in 24 countries and a customer base that amounts to more than 313 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.

Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.551.024.586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For further information, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Digital Plus is a trademark of Dolby Laboratories. Telefónica is a registered trademark of Telefónica, SA.

Media Contact:

Elena Ceballos Coloma

Dolby Laboratories

+34 637 944 525

elena.ceballos@dolby.com

Telefónica S.A

Press Office

+34 91 4823805

prensatelefonica@telefonica.com

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