TELEFÓNICA, S.A. 
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- Movistar/O2/Vivo Travel offers daily rates for data roaming and includes an app from which users can manage their use and access content from TripAdvisor.
- Telefónica will be launching the service in the next few days in several countries in Europe and Latin America under its commercial brands Movistar/O2/Vivo.
Madrid, 27th May, 2014.- Telefónica today announced the launch of Movistar/O2/Vivo Travel, a new digital travel experience for its customers from Europe and Latin America who travel abroad. Travel includes daily tariffs for data roaming and access to content from the world's biggest travel site, TripAdvisor. The service, which is being launched today in Germany, will be launched in the next few days in several European and Latin American countries under the commercial brands of Telefónica: Movistar/O2/Vivo.
Travel is an application that aims to make it easier for Telefónica customers to use their smartphones when travelling in Europe and Latin America, without having to worry about incurring excessive costs due to roaming or having to rely on access to WiFi networks. Travel offers a simple and transparent daily tariff for data roaming at very affordable prices.
As part of this differentiated offering from Telefónica, users can also manage their data consumption and the contracting of the tariff from an app which is available for the Android and iOS platforms. The app also includes access to travel content from TripAdvisor with useful information about tourist attractions, hotels and restaurants and the opinions of millions of travellers.
The app also allows content to be downloaded to devices so that users can consult it in offline mode without having to consume additional data at their destination.
"With Travel we are offering a unique experience with which not only can our customers use their smartphones without fear during international travel, aware at all times what they will have to pay and what they are consuming, they can also enjoy travel-related content from TripAdvisor, the world's biggest travel site," said Elisa Caballero, Group Director of Consumer Marketing Global at Telefónica. Movistar/O2/Vivo Travel is available from today to O2 customers in Germany and in the next few days will be made available to Movistar customers in Spain and O2 customers in the UK for their European trips. Movistar Travel will also be released later in Argentina, Colombia, Peru and other countries in Latin America.
Operators will announce the rates that are applicable for each country and that users may contract through different online and offline channels in due course.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a 'Digital Telco', a company that will be even better placed to meet the needs of its customers and capture new revenue growth.
The company has a significant presence in 24 countries and a customer base that amounts more than 313 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.551.024.586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.
About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 260 million unique monthly visitors**, and more than 150 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 39 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014
**Source: Google Analytics, average monthly unique users, Q1 2014; does not include traffic to daodao.com
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