TEO LT : Vaida Jurkonienė will be in charge of Telia Marketing and Communication

The Marketing and Communication Unit at Telia Lietuva, the leading integrated telecommunication company in Lithuania, will be managed by Vaida Jurkonienė. Until now, she was in charge of the Company's marketing and brand unit, which was responsible for introducing the Telia brand in Lithuania.

Telia Lietuva, a company that united different communication and information technologies, implements a business unification strategy. In summer of last year, it announced that corporate communication, brand and marketing competences will be combined into one unit. The Company's Board confirmed that the new unit will be managed by Vaida Jurkonienė, who knows the Telia brand from the inside best and has significant marketing experience.

'In only a year, the Telia brand became one of favourite brands in Lithuania; people understand and appreciate the benefits of our services which we promote in our communication and advertisements. Vaida Jurkonienė certainly contributed to the introduction and publicity of the new brand. She and her team not only helped to bring new colours to the Lithuanian telecommunications market, they also brought understanding of the business language of the new generation,' says Kęstutis Šliužas, CEO of Telia Lietuva.

'Telia is not only the newest brand on the Lithuanian telecommunications market, we are also a new generation company. We have an exceptional chance and a huge responsibility to create new history without the divide between technologies, between the 'virtual' and the 'real' world. This also applies to communication and marketing, which increasingly move from traditional channels to the digital space of our lives,' says Vaida Jurkonienė, Head of Marketing and Communication at Telia Lietuva.

Vaida Jurkonienė had been in charge of the Marketing and Brand Unit at Telia Lietuva (previously called TEO) since August 2014. Before that, she worked at Kraft Foods (now called Mondelez) for almost 20 years: as Brand Manager at first, and later as Chief Marketing Officer responsible for the markets in the Baltic states and Kaliningrad Region and as a member of the Board at Baltics head-quarters.