For Immediate Release: May 8, 2014

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 5/08/2014

Our May 8, 2014, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended May 3, 2014, were up 0.8 percent in comparison to the prior year four-week period ended May 4, 2013. Total net sales for the four-week fiscal month were up 2.4 percent to $75.6 million compared to net sales of
$73.8 million in the prior year four-week fiscal month, which ended on May 4, 2013.
On the men's side of the business, total sales for the four-week fiscal period ending May 3,
2014, were up approximately 7.0 percent in comparison to the prior year four-week fiscal period ending May 4, 2013. The men's business represented approximately 42.0 percent of total sales for the month versus approximately 40.0 percent in the prior year fiscal April. Strong categories on the men's side included denim and casual bottoms, knit shirts, shorts, and accessories. For the fiscal month, overall price points on the men's side of the business were down just slightly.
On the women's side of the business, total sales for the four-week fiscal period ending May 3, 2014, were down approximately 1.0 percent in comparison to the prior year four- week fiscal period ending May 4, 2013. The women's business represented approximately
58.0 percent of total sales for the month versus approximately 60.0 percent in the prior year fiscal April. Strong categories on the women's side included casual bottoms, knit tops, sweaters, active apparel, skirts and dresses, accessories, and footwear. For the fiscal month, overall price points on the women's side of the business were down just slightly.
Within the men's and women's categories combined, accessory sales for the fiscal month increased approximately 5.5 percent in comparison to the prior year fiscal April, while footwear sales increased approximately 2.0 percent. These two categories accounted for approximately 8.0 percent and 7.0 percent, respectively, of the current fiscal April's Net Sales. This compares with approximately 8.0 percent and 7.0 percent for each of these categories for the same period in the prior year. Average accessory price points were up approximately 6.5 percent and average footwear price points were up approximately 2.0 percent for the fiscal month.
UPT's were up approximately 2.0 percent and the average transaction value was also up approximately 2.0 percent for the four-week fiscal month ended May 3, 2014, compared to the prior year four-week fiscal month ended May 4, 2013.
With the opening of two new stores this week, Buckle currently operates 452 retail stores in 43 states compared to 443 stores in 43 states as of May 8, 2013.
It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

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