For Immediate Release: August 8, 2013

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 8/8/2013

Our August 8, 2013, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended August 3, 2013, were up 2.1 percent in comparison to the prior year four-week period ended August 4, 2012. Total net sales for the four-week fiscal month increased 16.7 percent to $77.2 million compared to net sales of $66.2 million in the prior year four-week fiscal month, which ended on July 28, 2012. Please note that due to the 53rd week in fiscal 2012, comparable store sales are compared to the same 4-week period in the prior year (ending on August 4, 2012) while total sales are compared to the prior year fiscal period (ending on July 28, 2012).
On the men's side of the business, total sales for the four-week fiscal period ending August
3, 2013, were up approximately 14.0 percent in comparison to the prior year four-week fiscal period ending July 28, 2012. The men's business represented approximately 41.0 percent of total sales for the month compared to approximately 41.0 percent in the prior year fiscal July. Strong categories on the men's side (compared to the same four weeks in the prior year) included denim, knit shirts, active apparel, and accessories. For the fiscal month, overall price points on the men's side of the business were up approximately 5.5 percent.
On the women's side of the business, total sales for the four-week fiscal period ending August 3, 2013, were up approximately 17.0 percent in comparison to the prior year four- week fiscal period ending July 28, 2012. The women's business represented approximately
59.0 percent of total sales for the month compared to approximately 59.0 percent in the prior year fiscal July. Strong categories on the women's side (compared to the same four weeks in the prior year) included woven tops, active apparel, dresses, and footwear. For the fiscal month, overall price points on the women's side of the business were up approximately 5.0 percent.
Within the men's and women's categories combined, accessory sales for the fiscal month increased approximately 4.0 percent in comparison to the prior year fiscal July, while footwear sales increased approximately 5.5 percent. These two categories accounted for approximately 9.5 percent and 5.5 percent, respectively, of the current fiscal July's Net Sales. This compares with approximately 10.5 percent and 6.0 percent for each of these categories for the same period in the prior year. Average accessory price points were down approximately 3.5 percent and average footwear price points were up approximately 21.5 percent for the fiscal month.
UPT's were up approximately 7.0 percent and the average transaction value was up approximately 10.0 percent for the four-week fiscal month ended August 3, 2013, compared to the four-week period ended July 28, 2012.
With the opening of eight new stores in fiscal July, Buckle currently operates 452 retail stores in 43 states compared to 439 stores in 43 states as of August 8, 2012.
It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

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