For Immediate Release: September 5, 2013

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 9/5/2013

Our September 5, 2013, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended August 31, 2013, were up 1.0 percent in comparison to the prior year four-week period ended September 1, 2012. Total net sales for the four-week fiscal month increased 0.3 percent to $101.1 million compared to net sales of $100.8 million in the prior year four-week fiscal month, which ended on August
25, 2012. Please note that due to the 53rd week in fiscal 2012, comparable store sales are compared to the same 4-week period in the prior year (ending on September 1, 2012) while total sales are compared to the prior year fiscal period (ending on August 25, 2012).
On the men's side of the business, total sales for the four-week fiscal period ending August
31, 2013, were up approximately 3.0 percent in comparison to the prior year four-week fiscal period ending August 25, 2012. The men's business represented approximately 39.5 percent of total sales for the month compared to approximately 38.0 percent in the prior year fiscal August. Strong categories on the men's side (compared to the same four weeks in the prior year) included denim, knit shirts, shorts, and accessories. For the fiscal month, overall price points on the men's side of the business were up approximately 2.5 percent.
On the women's side of the business, total sales for the four-week fiscal period ending August 31, 2013, were down approximately 2.5 percent in comparison to the prior year four-week fiscal period ending August 25, 2012. The women's business represented approximately 60.5 percent of total sales for the month compared to approximately 62.0 percent in the prior year fiscal August. Strong categories on the women's side (compared to the same four weeks in the prior year) included woven tops, sweaters, shorts, skirts and dresses, outerwear, accessories, and footwear. For the fiscal month, overall price points on the women's side of the business were down slightly.
Within the men's and women's categories combined, accessory sales for the fiscal month were essentially flat in comparison to the prior year fiscal August, while footwear sales increased approximately 1.5 percent. These two categories accounted for approximately
8.5 percent and 5.0 percent, respectively, of the current fiscal August's Net Sales. This compares with approximately 8.5 percent and 5.0 percent for each of these categories for the same period in the prior year. Average accessory price points were down approximately 4.5 percent and average footwear price points were up approximately 19.5 percent for the fiscal month.
UPT's were up approximately 2.5 percent and the average transaction value was also up approximately 2.5 percent for the four-week fiscal month ended August 31, 2013, compared to the four-week period ended August 25, 2012.
With the closing of one store at the end of August, Buckle currently operates 451 retail stores in 43 states compared to 439 stores in 43 states as of September 5, 2012.
It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

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