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Mexican Coca-Cola Bottler Arca Contal Raises Prices To Offset Costs

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04/25/2012 | 07:26pm CEST

Mexican soft drink bottler Arca Continental SAB (EMBVF, AC.MX) said Wednesday it raised prices on its products during the first quarter to account for inflation, foreign exchange fluctuations and higher raw materials costs.

Adrian Wong, chief financial officer at Latin America's second-biggest bottler of Coca-Cola Co. (>> The Coca-Cola Company) products, told analysts during a conference call that the company hiked prices in Mexico by 6.2% while prices for goods sold in South America increased by 18%.

Mexico accounts for around 76% of Arca Contal's beverage volume sales while Argentina and Ecuador supply the rest.

Mexican consumers are avid consumers of carbonated beverages, with a high level of per capita consumption. Still, Arca Contal's first quarter volume sales in that market rose 3.7% year-on-year, with cola volume sales having gained 4.9%.

Arca Contal attributed the Mexico gains to its efforts to widen its product mix by rolling out new soft-drink package presentations while also improving distribution.

"Every time we think this is such a mature market, with a high per-capita consumption, we find opportunities to grow," said Arturo Gutierrez, the company's chief operating officer.

The company has noticed that PepsiCo Inc. (PEP) has been more active selling to the restaurant channel since consolidating its Mexican presence last year into a nationwide beverage company.

Chief executive Francisco Garza said Arca Contal is working to minimize the impact of Pepsi's efforts to raise restaurant sales, while characterizing the volumes moved in restaurants as less important relative to those of other sales channels.

Apart from restaurants, Garza said the competitive dynamics with Pepsi haven't changed much.

-By Amy Guthrie, Dow Jones Newswires; (5255) 5980-5177, amy.guthrie@dowjones.com

Stocks mentioned in the article : The Coca-Cola Company
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Financials ($)
Sales 2017 34 544 M
EBIT 2017 9 438 M
Net income 2017 7 855 M
Debt 2017 27 739 M
Yield 2017 3,49%
P/E ratio 2017 22,79
P/E ratio 2018 21,59
EV / Sales 2017 6,04x
EV / Sales 2018 6,76x
Capitalization 180 780 M
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Number of Analysts 25
Average target price 43,8 $
Spread / Average Target 4,0%
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NameTitle
Ahmet Muhtar Kent Chairman & Chief Executive Officer
James Quincey President & Chief Operating Officer
Kathy N. Waller Chief Financial Officer & Executive Vice President
Eddie R. Hays Chief Technical Officer & Senior Vice President
Barry N. Simpson Chief Information Officer & Senior Vice President
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ARCA CONTINENTAL SAB D..16.36%11 743
COCA COLA HBC AG14.29%9 228
TINGYI (CAYMAN ISLANDS..-1.18%6 675
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