Dow Consumer & Industrial Solutions, a global leader for innovative personal care solutions, will officially launch MoistStar™ HA+ Moisturizing Technology, a novel ingredient that benefits consumers with longer lasting surface skin moisturization, as well as formulators with outstanding ability for cold processing at competitive cost levels, at the business' exhibition at Stand M36, PCHi, on March 13-15, 2013.

"To meet consumers' increasing demand for better moisturizing performance from skin care products, more and more formulators are looking for moisturizing ingredients that outperform the commonly used hyaluronic acid (HA) in their skin care products, without adding to the cost of the formulation," said Sudhir Shenoy, Asia Pacific Business Director of Dow Consumer & Industrial Solutions. "Creating MoistStar HA+, a novel moisturizing technology, allows the Dow Consumer & Industrial Solutions business to help formulators with new solutions that offer improved moisturizing performance, outstanding adaptability to cold processing, easier incorporation in a wide variety of skin care formulations, and competitive price levels in comparison with HA."

When a gel base lotion containing MoistStar HA+ is tested against another gel base lotion formulated with HA at equivalent levels, the former has demonstrated double the moisturization as the latter in a total of three consecutive rinsing challenges with room temperature water over a period of four and a half hours. In addition to significantly improving moisturizing performance, MoistStar HA+ Moisturizing Technology is a liquid, and therefore easier to handle and incorporate into skin care formulations than Hyaluronic Acid powder. An independent lab found handling for MoistStar HA+ to be as easy as conventional HA solution.

To learn more about MoistStar™ Moisturizing Technology, please visit the Dow Consumer & Industrial Solutions business at Stand M36, PCHi, in Guangzhou, China, on March 13-15, 2013, or by exploring www.dowpersonalcare.com.

About Dow Consumer & Industrial Solutions

Dow Consumer & Industrial Solutions develops innovative, sustainable technologies and distinct chemistries that enhance the science of care. We offer an array of ingredients that can improve the customer experience, enhance the performance and value of formulations, and facilitate the performance of our excellent products. Our technologies can be used in a variety of applications including household and institutional care, personal care and cosmetics, paints and coatings, metalworking fluids, pharmaceuticals, and other industrial segments.www.dow.com.

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