Dow Construction Chemicals will implement a U.S. $0.05 to U.S. $0.08 per wet lb. price increase for all acrylic and acrylic-based products sold in North America to the building and construction industries. The increase for acrylic and acrylic-based products, which includes all acrylic and styrene-acrylic emulsions, vinyl-acetate-based emulsions, rheology modifiers, opaque polymers, and dispersants, is in addition to the previously announced increase effective January 1, 2010. The increase for the acrylic and acrylic-based products will take effect immediately, or as contracts allow.

In making the announcement, Colin Gouveia, Commercial Director of Dow Construction Chemicals in North America, cited the continuing escalation in raw material costs as necessitating the increases.

About Dow Construction Chemicals

With a portfolio of established brands such as RHOPLEX™ Acrylic Polymers, WALOCEL™ and METHOCEL™ Cellulose Ethers, DOW™ Latex Powders, and AQUASET™ Thermoset Binders, Dow Construction Chemicals is a leading supplier to construction product formulators around the world. The business combines the capabilities of Rohm and Haas, acquired by The Dow Chemical Company in 2009, and Dow Wolff Cellulosics, formed in 2007, to create a powerful business with deep and broad technology platforms and application know-how in acrylic, redispersible latex powder, and cellulosic technology. Dow Construction Chemicals brings together the combined resources and 40-year industry experience of Rohm and Haas and Dow Wolff Cellulosics to offer in-depth technical knowledge and effective formulation development experience to manufacturers of building and construction products around the world, supported by global research, technical service and manufacturing facilities. For more information, please visit www.dowconstructionchemicals.com.

About Dow

Dow combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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