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4-Traders Homepage  >  Shares  >  Nyse  >  Dow Chemical Co    DOW   US2605431038

DOW CHEMICAL CO (DOW)

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The Dow Chemical Company : Dow Personal Care Launches Water Resistant Technology EPITEX™ 66 Polymer

04/19/2012 | 04:46am US/Eastern
  • EPITEX 66 Polymer is a new technology for improving the water resistance of sunscreens without impacting formulation aesthetics.
  • This innovative emulsion is easy to process into formulations for lotions, creams and sunscreens.


Dow Personal Care, a business of The Dow Chemical Company (NYSE: DOW) introduces EPITEX™ 66 Polymer to meet the market demand for water resistant sunscreens that offer good skin feel. EPITEX 66 Polymer is an emulsion that combines excellent water resistance with more pleasing skin aesthetics, as compared to conventional water resistance technologies.


EPITEX™ 66 Polymer advances long
lasting water resistance for sun
care and skin care products.

"As consumers continue to purchase the latest sunscreen products that provide water resistance, we believe EPITEX 66 Polymer offers brand owners with an exciting opportunity to advance their formulations," states Fabienne Bizeray, European product marketing manager, Dow Personal Care. "EPITEX 66 Polymer can address a fundamental issue that plagues formulators - how their products feel when applied. This polymer facilitates improved water resistance performance and helps improve the feel of the product on the skin, with less tackiness."

EPITEX 66 Polymer was designed to address low tack to improve the feel on skin when the personal care product is applied. Formulations containing EPITEX 66 Polymer can also incorporate UCON™ Fluid AP, a chemistry that offers a remarkably soft, smooth emollient feeling, to help further enhance the product's skin feel.

To learn more about EPITEX™ 66 Polymer, please visit Dow Personal Care booth #Y30 at In-Cosmetics Europe, April 17-19, 2012, in Barcelona, Spain, or by visiting www.dowpersonalcare.com .

About Dow Personal Care

Dow Personal Care is a global manufacturer and marketer of performance ingredients for use in the personal care and cosmetics industries. Its technologies and products are used in end-use applications such as hair care, skin care and sun care, and enable enhanced conditioning, hair style hold, SPF protection and sensory appeal. Dow Personal Care is dedicated to providing solutions based on sustainable chemistry, and is able to leverage the technologies and capabilities of the Company to develop and refine solutions. For more information, please visit www.dowpersonalcare.com .

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

For Editorial Information:

Christine Kuhinka
The Dow Chemical Company
+1 (215) 592-2973

Vanessa Horn
Gibbs & Soell Public Relations
+1 (312) 648-6700 ext. 2107
vhorn@gibbs-soell.com

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