Goodyear Tire & Rubber Co. has set up its first development center in China, the company said in a news release on Thursday, March 26.
Employees at the Akron-based companyÂ’s development centers work directly with customers like OEMs to adapt Goodyear tires to their needs, as those needs can vary region to region, said spokesman Keith Price. Goodyear already has development centers in Hebron, Ohio, and Hanau, Germany, according to the release. High-level technology, like concept tires, is developed at the companyÂ’s Innovation Centers, like the one in Akron.
The new development center is located at the companyÂ’s tire manufacturing plant in Pulandian. The site is in staffing mode right now, Price said, though he couldnÂ’t share how many employees would be hired.
The center will make it possible for Goodyear to enter new original equipment platforms in China. GoodyearÂ’s chairman and CEO Richard J. Kramer said in the release that the expansion would also allow the company to increase its product offerings and speed to market.
Â“China is the worldÂ’s largest and fastest-growing market for passenger cars and commercial trucks, and critical to GoodyearÂ’s growth strategy,Â” Kramer said. Â“The new China development center will be an integral part of our network of global innovation centers and strengthen our innovation leadership role in the global tire industry.Â”
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