Cooper Tire & Rubber Co. has announced that Luis Ceneviz will take on the role of managing director, Europe tire operations, effective Oct. 1.
Currently managing director of the firms Latin America tire operations since March 2015, Ceneviz will serve as both once Jeff Schumaker, who has served as managing director of Europe tire operations since January 2013, assumes the new position of vice president, global manufacturing.
Prior to joining Cooper in 2015, Ceneviz was with Apollo Tyres Ltd., serving Apollo-Vredestein as president of the Europe, Sub Sahara, Africa and Americas region and as chairman and CEO of Apollo Tyres South America Ltd. Before his time with Apollo, he spent nearly three decades with Goodyear, including a number of global leadership positions.
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