Arqadia, a leading UK supplier of picture frame materials, has appointed Big Communications as its retained PR and social media Agency following a three-way pitch.

Big's PR and social team will be implementing a proactive media relations and communications plan, as well as managing the company's social media channels in order to help maintain Arqadia's position as Britain's leading supplier of picture frames and mouldings.

Arqadia, a Larson-Juhl company, offers the most comprehensive range of framing products in the market, including readymade frames, mouldings, mountboards and accessories, and continually strives to set new industry standards ensuring it is at the forefront of innovation.

Marketing Manager at Arqadia, Pauline Hutchinson, said: "We were impressed with the team at Big who presented a well thought-out plan, backed up with thorough research and insights. We are looking forward to building a successful relationship with Big and are excited to see their plans put into place to help maintain our reputation as market leader in the industry."

The account will be run by PR partner Bron Eames, who commented: "This is a very exciting brief and we look forward to implementing a plan that ensures the profile of Arqadia is kept consistent among the media and customers alike. The company has some truly beautiful products and sets exceptionally high standards within the framing industry."

Big Communications is part of The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising group including April-Six, Balloon Dog, Bray Leino, Proof Communication, RLA, Robson Brown, Solaris, Speed Communications, Splash Interactive, Story, ThinkBDW and Yucca.

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