missiontm Agency Proof Communication has been appointed by Vantage Power, a fast growing engineering firm dealing with vehicle emissions in urban areas, to handle its PR and press office. Proof will be promoting Vantage Power's hybrid engine system called the B320, as well as using PR to increase investment, staff growth and awareness amongst policy makers.

The B320 is a hybrid engine that is retro-fitted into double-decker buses, converting them from diesel to an efficient diesel/battery powered combined engine. It has the potential to save every bus it is installed in up to £20,000 in fuel per year, as well as run on zero emissions for up to 4km. Proof is being brought on board to:

  • help Vantage Power hire highly skilled automotive engineers by raising awareness of the company and its position as a fast-growth, London-based engineering company
  • support and build on the company's £4m investment already secured
  • improve awareness of the company amongst policy makers as a method for bus operators to hit their emission targets
  • promote the cost benefits of the B320 to operators

Jim Sutton, Director at Proof Communication commented:

'Proof's capability is perfectly suited to supporting and expanding the growth that Vantage Power is experiencing. Our knowledge of communicating the value of innovative companies to the UK means we will be able to showcase Vantage Power's compelling offer to a wide range of key players involved in cleaning the air in our cities. This will turn Vantage Power from a fast-growth enterprise into a clean-engineering force.'

Alexander Schey, CEO at Vantage Power adds:

'Since setting up Vantage Power in 2011 with co-founder and Chief Technology Officer Toby Schulz, the interest we have had in our product has been phenomenal. We are on the cusp of rapidly growing our business and required a partner that could communicate this expansion in order to support it. Proof's expertise in converting complex engineering into a powerful, relatable business message made them the ideal choice.'

Proof is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising group including April Six, bigdog, Mongoose, Bray Leino, Robson Brown, RLA, Solaris, Speed, Splash, Story and ThinkBDW.

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