A new Highland Spring campaign has launched encouraging families to get active and enjoy tennis this summer.

Created by Story UK, the 30" TV ad builds on the brands 'Full of the Joys' positioning and encourages children to dust off their tennis gear, get out and play. Combining real-world and the latest CGI technology, the ad sees children being magically transported from boredom, through city streets and into a park for a game of tennis.

The film, 'Magic Carpet', is directed by the award-winning director Mike Baldwin and produced by Th1ng/Th2ng. It will be accompanied by outdoor executions in London from May, including 48 sheets featuring the children from the TV ad.

Jim Kelly, Deputy Managing Director at Story, said: "This is the first time since we launched Highland Spring's 'Full of the Joys' brand positioning that we have focused entirely on the brand's long-term commitment to tennis. It puts the brand at the heart of what matters to families up and down the UK; getting out, being active and having fun together.

Story is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising group including April Six, bigdog, Bray Leino, Proof, RLA, Robson Brown, Solaris, Speed, Splash and ThinkBDW.

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