The Mission Marketing Group plc (the missiontm), the marketing communications and advertising group, announced today that it has acquired specialist digital agency, The Weather (The Weather Digital and Print Communications Limited) by its integrated Agency, Story UK Limited.

Story is an award-winning integrated communications agency with a portfolio of blue-chip Clients including Highland Spring, M&S Bank, VELUX, Ardbeg and the Scottish Government. The Weather is an Edinburgh-based, digital and interactive Agency with a staff of 11, whose expertise will complement and extend Story's range of services.

David Morgan, Executive Chairman of the missiontm said: "Continuing our strategy of finding complementary businesses to extend and expand the range of services our Agencies can provide, we are delighted to welcome The Weather into the missiontm family."

Sue Mullen, Chief Executive of Story said:
"Story has a strong reputation for creative and integrated work and we are excited about the opportunity to offer The Weather's digital expertise to our Clients."

Charlie Cutler, co-founder of The Weather, added: "Since we launched The Weather over five years ago, we have grown the business and its reputation in the Scottish market. I'm incredibly proud of what the whole team has achieved and of the award-winning solutions we've brought to our Clients. We have worked extremely closely with Story for the last two years and have always enjoyed that relationship. This formalisation of our relationship will benefit both our Clients and our combined growth."

distributed by