Mission Marketing : /Bray Leino Yucca help Andrews digitally transform their business

the mission Agency Bray Leino Yucca is helping Andrews Property Group digitally transform their business.

The traditional model of buying and selling property has shifted. Online estate agents have been entering the property market and growing their share with increasing pace over the past two years.

In a market where users' needs are becoming increasingly varied and empowered by technology, it is crucial for Andrews to provide a multi-channel experience that enables vendors to have more control over the sale of their property.

Andrews wanted to give this control back to the consumer by facilitating the management of their sale or let whilst at the same time providing the expertise and reassurance of a property specialist.

Bray Leino Yucca designed and developed the My Andrews app to allow sellers and landlords to manage the sale and let of their property from their mobile, whilst still supporting vendors with specialist support and advice.A spokesperson from Andrews said, 'We believe this app will add significant value to the overall customer experience, providing them with more control by combining the best of a traditional and modern estate agency.'

Bray Leino is part of The Mission Marketing Group plc (the mission), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash, Story and Think BDW.