Two of the mission Agencies, Story and Bray Leino Yucca, are celebrating after being named finalists in the annual DADI Awards, which recognise excellence in digital marketing. The DADI's are now in their tenth year and have become a high-profile and prestigious fixture in the digital industry.

Bray Leino Yucca has been named as a finalist in the Integrated Marketing Campaign category for its 'Access All Areas' campaign with English Heritage.

English Heritage challenged Bray Leino Yucca to deliver a campaign which both increased membership and was strong enough to stand out against their existing brand advertising. The campaign had to showcase the breadth of the English Heritage offering whilst providing a memorable creative hook across their key audience segments. It also had to make clear that membership provides unlimited access to all English Heritage sites, all year round.

The integrated marketing 'Access All Areas' campaign went beyond all agreed targets, increasing membership by 245%. In addition, it significantly increased awareness of the amazing historic places in the care of English Heritage.

Integrated Agency Story has been included as a finalist in the Digital Media Strategy category for its work with The Scottish Government.

The digital campaign for Organ Donation Scotland punched way above its weight. A beautifully simple ask - #Take2Minutes - delivered at just the right time by someone waiting for a life-saving transplant.

The campaign delivered a 310% increase in online registrations, outperforming the previous broadcast-led campaign, and supporting a fourfold increase in the total number of Scottish residents on the Organ Donor Register.

Winners of the DADI Awards will be announced at the Awards ceremony in London on 19 October.

Bray Leino and Story are part of The Mission Marketing Group plc (the mission), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash and ThinkBDW.

The Mission Marketing Group plc published this content on 18 August 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 18 August 2016 10:30:04 UTC.

Original documenthttp://www.themission.co.uk/news/dadi-recognition-for-the-mission/

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