Mission Marketing : /Ultimate Finance Group appoints Speed

Ultimate Finance Group, a leading independent provider of finance to UK business, has appointed the mission Agency, Speed Communications to raise awareness of the importance of good funding as the company begins the rollout of a new business strategy and undergoes a major brand overhaul.

Securing the right funding to support growth is critical to any business, however over recent years the banks' appetite for lending has changed, making it harder to secure the right funding. Over the last year Ultimate Finance has spoken with a large number of businesses, identified what they really want from a funder and is addressing those needs with an expanded portfolio of products, innovative use of technology and an expert team located close to customers in offices across the UK. It's now ready to shout about this market-leading offering.

Speed has over a decade of experience in the SME finance marketplace and will be responsible for liaising with national and trade media and developing genuinely relevant and value add content to demonstrate Ultimate Finance's insight and expertise to both SMEs and industry influencers.

Lisa McMyn, Chief Marketing Officer, commented: 'Speed impressed us with their experience and knowledge of this market. But, crucially we both agree that there is a huge opportunity to tackle the funding issues faced by UK businesses head on with genuine customer insight and product innovation.

'We wanted a PR agency that would work with us in partnership to really get to grips with our thinking and plans for the business and take our stories out into the market with a confident and fresh approach. We are delighted to be working with them.'

Laura Tallett, Director of Business and Corporate at Speed commented: 'Ultimate Finance has unlimited potential as a brand with its commitment to doing really good things for businesses and being brave in its approach to communications. It's our absolute sweet spot; a sector we know, combined with a business that is happy to speak out, challenge the current market and be bold. We are looking forward to a really great partnership throughout 2017 and beyond.'

The team at Speed will also support the sister brand within the Group, specialist finance provider, Ashley Finance, working with SMEs who as a result of their credit rating are struggling to get access to funds from the banks or alternative providers.

Speed is part of The Mission Marketing Group plc (the mission), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Bray Leino, Chapter, Mongoose, RLA, Robson Brown, Solaris, Splash, Story and Think BDW.