Vequity, LLC in collaboration with Procter & Gamble (P&G) opened a Tide
Dry Cleaners® store in Naperville, IL, the first location in the Chicago
area. The store applies Tide's 60 years of fabric-care experience,
GreenEarth® cleaning technology and concierge services to meet
"We are excited to join the franchise system and bring the amazing Tide
Dry Cleaners experience to the residents of Naperville. Once customers
try us, we believe they will love the many differences offered compared
to other dry cleaners," said, Raj Patel, Tide Dry Cleaners Franchisee of
The new Naperville store will host a public grand opening event on
Saturday, August 24th.
The Tide Dry Cleaners system includes the convenience of drive-thru
concierge services and access to the "Tide Dry Cleaners Anytime"
offering, which allows 24-hour pick-up and drop-off. Through its
partnership with GreenEarth, and utilization of Tide® fabric care
cleaning solutions for wet and dry cleaning, Tide Dry Cleaners offers
cleaning technology to care for a range of garments and textiles. "This
location is off to the fastest start we have seen in the Tide Dry
Cleaners network. The positive response we have received from customers
has been outstanding. We are happy to hear customers validate we really
are changing dry cleaning for good," said Andrew Gibson, Tide Dry
Cleaners Brand Manager.
"We are so happy to welcome Vequity to the Tide Dry Cleaners family. We
join them in celebrating the opening of their first Tide Dry Cleaners
location in Naperville and trust this will be a strong partnership
servicing the people of Chicago," says Jeff Wampler, CEO, Agile Pursuits
Franchising, Inc., a subsidiary of Procter & Gamble.
About Tide Dry Cleaners®
For 65 years, Tide laundry
detergent has been caring for the clothes of American families. Tide Dry
Cleaners is an innovative extension of the Tide brand, providing
superior service that customers want. The franchise system is expanding
across the United States. For more information on the Tide Dry Cleaners
business or franchising opportunities, visit: http://www.tidedrycleaners.com.
About Procter & Gamble
P&G serves approximately
4.8 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®,
Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About GreenEarth® Cleaning
GreenEarth® was founded in 1999
by industry-renowned dry cleaners, Jim Barry, Ron Benjamin, and Jim
Douglas. GreenEarth technology is licensed by more than 1,300 dry
cleaners worldwide. For more information, visit www.greenearthcleaning.com.
For Procter & Gamble
Jayland Wheeler, 913-562-3445