The Procter & Gamble (NYSE: PG) Charmin brand announces today the launch
of its new and improved SitOrSquat: Restroom Finder mobile application,
giving on-the-go consumers the ability to search for and rate restrooms
across the country. The revamped SitOrSquat app helps take the guesswork
out of finding a clean public restroom. New features include a
simplified rating system and an easier way to log-in and share with
others. The app is also available for the first time in a Spanish
"Charmin doesn't just help at home, but also when people are out and
about and need it most. SitOrSquat helps families find clean and
comfortable bathrooms wherever they go. Why should anyone have to settle
for anything less?" says Laura Dressman, P&G External Relations Manager
for the Family Care team.
SitOrSquat also allows users to find restrooms equipped with specific
features, such as changing tables and handicap access. Users can add a
new location and then rate their experience by designating that restroom
as a "Sit" (for an enjoyable bathroom) or a "Squat" (for a restroom that
could be better) location, based on the cleanliness and overall
experience. Consumers are encouraged to leave comments and add photos.
For the first time ever, there will also be a Spanish language version
of the app to help provide access for Charmin's growing number of
Spanish-speaking consumers using a mobile device in Spanish.
Since the app's initial launch in 2008, SitOrSquat has quickly become
known as a go-to resource for on-the-go consumers seeking a clean public
restroom experience. Additionally, in its December/January issue, Parenting
Magazine named SitOrSquat one of its best apps for moms.
The new SitOrSquat: Restroom Finder app is available for download to be
used on an iPhone®, iPod Touch® and Android. Formerly known as the
SitOrSquat: Bathroom Finder app, the new app contains over 119,000
For more information on how to download the SitOrSquat: Restroom Finder
by Charmin, please visit www.SitOrSquat.com.
Charmin has been America's most popular toilet
paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft
and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic -
a one-ply toilet paper; Charmin Sensitive - with gentle and soothing
lotion with a touch of aloe & E; and Charmin Freshmates - flushable
moist wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G touches and improves the
lives of about 4.4 billion people around the world with its portfolio of
trusted, quality brands. The Company's leadership brands include
Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®,
Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®,
Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about
80 countries, P&G brands are available in more than 180 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Procter & Gamble
Laura Dressman, +1-513-634-7363