Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nyse  >  Procter & Gamble Co    PG

Delayed Quote. Delayed  - 08/25 10:00:41 pm
87.9 USD   +0.68%
08/25 LOCATION UPDATE : Procter & Gamble Brings Mobile Relief to Louisiana..
08/24 DOW MOVERS : Pg, csco
08/24 Sweden's SCA to split into hygiene, forestry firms
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

The Procter & Gamble Company : Damaged Hair Epidemic: Head & Shoulders® Answers the S.O.S. Call

share with twitter share with LinkedIn share with facebook
share via e-mail
0
03/11/2013 | 02:05pm CEST

Survey Ranks Top 10 Cities with Most Damaged Hair

Women everywhere are no strangers to damaging their hair; yet according to a recent survey conducted by Wakefield Research, on behalf of Head & Shoulders, 91% of U.S. women continue to damage their hair almost every day. In fact, damaged hair is not concentrated to one region. The survey identified 10 U.S. cities and assessed which was in most need of a hair S.O.S., including:

1. Chicago

2. Los Angeles

3. New York City

4. Philadelphia

5. Houston

6. Dallas

7. Atlanta

8. San Francisco

9. Washington, D.C.

10. Boston

Bad hair habits add up over time - too-tightly wound ponytails, curling or straightening hair, and even running a brush through wet hair each morning. The damage of repetitive bad hair behavior is cumulative and it's being noticed. The Head & Shoulders survey found that over half (57%) of women in the U.S. consider their hair to be damaged, with their leading causes for hair damage including:

  • Brushing hair when it is wet (46%)
  • Putting hair into a ponytail (45%)
  • Itching or scratching scalps (35%)

Head & Shoulders is answering the S.O.S. call from women who consistently put their hair and scalp though ultimate torture tests. New Damage Rescue shampoo helps prevent and rescue hair from damage every day, leaving hair up to 10X stronger* after just four washes and makes hair more resilient against future damage, all while keeping the scalp visibly flake free with regular use. Damage Rescue conditioner nourishes damaged hair with a light peach scent.

"With a good percentage of the global population suffering from dandruff, consumers shouldn't have to make a choice between beautiful hair and anti-dandruff efficacy," said Michael Sabbia, Brand Manager for Head & Shoulders, North America, Procter & Gamble. "We are excited to be able to offer consumers a way to treat their scalp issues and have damage-rescued, great-looking hair with no tradeoffs."

Head & Shoulders is helping women to Save Our Scalps, one head at a time, starting with the most hair damaged city. The Head & Shoulders Rescue Team, including celebrity stylist Sunnie Brook Jones, will be visiting Chicago (Blowtique, 1 E. Huron St.) on Tuesday, March 12th to give consumers a Damage Rescue makeover. Consumers can sign up by e-mailing EmailHS.IM@pg.com. Visit the Head & Shoulders for Women Facebook Page and @HSforWomen Twitter handle for more information.

*strength against damage vs. non-conditioning shampoo

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Methodological Notes

The Head & Shoulders Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,001 nationally representative U.S. women ages 18 and older, and 200 women ages 18 and older in each of the top 10 DMAs, between September 11th and September 21st, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. women population 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points for the U.S. population, and 6.9 for each of the DMAs, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Marina Maher Communications LLC
Alexandra Kahrer, 212-485-6835
akahrer@mahercomm.com


© Business Wire 2013
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on PROCTER & GAMBLE CO
01:44p PROCTER & GAMBLE : Assigned Patent
08/25 LOCATION UPDATE : Procter & Gamble Brings Mobile Relief to Louisiana Residents A..
08/24 DOW MOVERS : Pg, csco
08/24 Sweden's SCA to split into hygiene, forestry firms
08/24 PROCTER & GAMBLE : lab training program to be built in former hospital
08/24DJGillette Sues Rival Razor Firm -- WSJ
08/24 PROCTER & GAMBLE : Gillette Files Lawsuit Against Edgewell On 3-bladed Private L..
08/23DJP&G Sues Edgewell for Patent Infringement -- Update
08/23 PROCTER & GAMBLE : Edgewell Personal Care Issues Statement Regarding Procter & G..
08/23DJProcter & Gamble Sues Edgewell for Patent Infringement
More news
Sector news : Personal Products - NEC
08/25DJHENGAN INTERNATIONAL GROUP : 1st Half Net CNY1.64 Billion; Up 5.2% on Year
08/24 WPP sees signs of post-Brexit recovery in British ad market
08/24 Sweden's SCA to split into hygiene, forestry firms
08/24DJSVENSKA CELLULOSA : Sweden's SCA Plans Separate Listing for Its Two Divisions
08/23DJP&G Sues Edgewell for Patent Infringement
More sector news : Personal Products - NEC
News from SeekingAlpha
08/25 88 Stock Picks For The Next 30 Years (Or More)
08/25 Rules To Survive A Flash Crash - Cramer's Mad Money (8/24/16)
08/24 A Kleenex? Consumer Staples Trading At Nosebleed Levels
08/23 Ships And Ports Topside For Industrial Sector In August
08/23 Gillette sues Edgewell as razor wars heat up
Advertisement
Financials ($)
Sales 2017 66 006 M
EBIT 2017 13 241 M
Net income 2017 11 356 M
Debt 2017 22 767 M
Yield 2017 3,11%
P/E ratio 2017 20,78
P/E ratio 2018 20,95
EV / Sales 2017 3,90x
EV / Sales 2018 3,80x
Capitalization 234 583 M
More Financials
Chart PROCTER & GAMBLE CO
Duration : Period :
Procter & Gamble Co Technical Analysis Chart | PG | US7427181091 | 4-Traders
Full-screen chart
Technical analysis trends PROCTER & GAMBLE CO
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 92,3 $
Spread / Average Target 5,0%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
David S. Taylor Chairman, President & Chief Executive Officer
Jon R. Moeller Chief Financial Officer
Linda W. Clement-Holmes Chief Information Officer
Kathleen B. Fish Chief Technology Officer
Scott D. Cook Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
PROCTER & GAMBLE CO10.69%233 009
UNILEVER2.18%138 222
UNILEVER PLC20.50%137 930
COLGATE-PALMOLIVE COMP..12.02%66 291
ESTEE LAUDER COMPANIES..3.60%33 416
HINDUSTAN UNILEVER LTD6.83%29 660
More Results