The Procter & Gamble Company : Multi-Platinum Performer Nicole Scherzinger Announces She’s ‘Doing the Herbal’
02/07/2012 | 01:24pm
Hair Care brand Herbal Essences Taps Scherzinger as new
Global Brand Ambassador
CINCINNATI--(BUSINESS WIRE)--Feb. 7, 2012-- Today, Nicole
Scherzinger took to the Twitterverse to share with her fans
she's partnering with P&G hair care brand Herbal Essences as
their new global brand ambassador.
Multi-Platinum Performer Nicole Scherzinger Announces
She's 'Doing the Herbal' (Photo: Business Wire)
Scherzinger is a triply-talented performer who fans all over
the world know and love: from her chart-topping hit songs to
her moves on the dance floor that catapulted her to become
ABC's Dancing With The Stars' tenth season winner. This
summer, Scherzinger will reach another career milestone with
the release of her debut solo album, Killer Love.
"I've always loved changing and evolving my style in my
career, and playing with new and different hair styles has
been a great creative outlet for me," said Scherzinger. "I'm
honored to partner with Herbal Essences, because it's a brand
I like and admire for its celebration of self expression and
for encouraging women like me to have fun with their look!"
"We're thrilled to welcome Nicole to our Herbal Essences
family," said Kevin Crociata, Marketing Director, Herbal
Essences. "Nicole is such a beautiful, talented woman who
lives every aspect of her life to the fullest. Her sense of
self and her zest for life is a terrific fit with the spirit
of the Herbal Essences brand."
The Herbal Essences brand celebrates the beauty of nature,
where innovative product technology meets performance
ingredients and delicious fragrances to transport you to an
almost fantasy world. With 11 unique collections formulated
to improve the condition of a variety of hair types and
styles, the Herbal Essences experience begins in the
sanctuary of your shower with invigorating shampoos and
indulgent conditioners. High performing styling products
treat, help protect and set your hair to help you create
distinctive looks and daily styles for a beautiful result,
and a little fun along the way.
In her new role as the global Herbal Essences brand
ambassador, Scherzinger will be featured in TV and print
advertising, as well as on digital properties,
HerbalEssences.com and
Facebook.com/HerbalEssences. The new advertising creative
starring Scherzinger is scheduled to debut in July 2012.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion
people around the world with its portfolio of trusted,
quality brands. The Company's leadership brands include
Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®,
Febreze®, and Ambi Pur®. With operations in about 80
countries, P&G brands are available in more than 180
countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
Source: Procter & Gamble
P&G
Rotha Penn, 513-612-0312
penn.rs@pg.com
or
Marina Maher Communications
Alyssa Albert, 212-485-6811
aalbert@mahercomm.com
