The Procter & Gamble Company : P&G Launches Pepto-Bismol To-Go to Rescue Consumers Outside the Home
05/02/2012| 11:15am US/Eastern
New Portable Pepto Allows People to Eat, Drink and Be Covered*
Wherever They Go
The days of racing home for relief after an evening at the all-you-can
eat BBQ joint are now over. Pepto-Bismol has finally made its debut
outside of the medicine cabinet and into the pockets of consumers
everywhere. With Pepto-Bismol To-Go, a new product introduced by Procter
& Gamble, people can get 5-symptom relief from the longstanding,
reliable brand wherever life takes them.
Pepto users can say "so long" to the days when they'd have to pack a
bulky bottle of the pink stuff or the indiscreet, clear chewable
packages with them to be armed for a night out on the town. Pepto-Bismol
To-Go has 12 cherry chewable tablets conveniently packaged in a pink
plastic cylinder no larger than a lipstick tube!
"For more than 100 years people have relied on Pepto as an at-home
rescue brand for those times when they overdo it. However, many of our
consumers aren't at home when they experience the first signs of a
stomach upset," said Phil McWaters, brand manager for Pepto-Bismol.
"Pepto-Bismol To-Go can save users from their stomach troubles, wherever
the road happens to take them."
Pepto-Bismol To-Go is the ultimate travel sidekick, with its discreet
portability. It can take a trip in a pocket, clutch, gym bag, carry-on
or beach bag. It could even take road-trips and rest in the glove box.
Pepto-Bismol To-Go will help users celebrate life without unfortunate
disruptions, rescuing them if they happen to overdo it with food and
Pepto-Bismol To-Go is now available in national retail stores in a
single pack or 2-pack, with suggested retail prices of $3.07 and $4.87
respectively. Each cylinder package will contain 12 chewable tablets in
the popular Cherry flavor.
For more information, visit www.peptobismol.com
or join the conversation on Facebook at www.facebook.com/peptobismol.
*Use as directed
Pepto-Bismol is the only leading brand that can provide soothing relief
for five different stomach symptoms: nausea, heartburn, indigestion,
upset stomach and diarrhea. Marketed by Procter & Gamble for adults and
children 12 years of age and older, Pepto-Bismol is available in
multiple forms (regular strength liquid, maximum strength liquid,
chewables, and caplets) and flavors (Peppermint with InstaCool, Cherry,
and Original Wintergreen).
The brand also offers Children's Pepto Antacid for children under 12
years of age and the new Pepto-Bismol To-Go, for consumer on the go.
For additional information, please visit www.pepto-bismol.com.
About Procter and Gamble
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi
Pur®. With operations in about 80 countries, P&G brands are available in
more than 180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
P&G Digestive Wellness External Relations
Jenny Winters, 646-500-7813
© Business Wire 2012