The Procter & Gamble Company : Pampers Celebrates Fatherhood Award™ Recognition with New Gifts to Grow  Rewards - Specially Geared for Dads!

Pampers Honored by National Fatherhood Initiative (NFI) for its "Real Pampers Stories" Web-Based Video Series which Highlights the Critical Role Dads Play in Parenting

Pampers recognizes and champions the evolutionary shift that the role of "dad" has undergone over the last 50-plus years - which reveals more and more dads taking an increasingly larger role in parenting and nurturing their babies and growing families. In celebration of this shift, Pampers makes special strides to include and reach dads, making them an even bigger part of the Pampers brand. Among these efforts is recognizing dads for all the challenges, journeys and joys they experience and candidly share in the brand's web-based video series, "Real Pampers Stories," which has recently earned the brand a 2012 Fatherhood Award™ honor by the National Fatherhood Initiative (NFI). In celebration of this honor, Pampers is recognizing dads and all the wonderful things they do for their babies, with the introduction of new dad-focused gifts and rewards from its Gifts to Grow catalog that families can earn by purchasing Pampers branded products.

"Pampers 'Real Pampers Stories' video series is deserving of the Fatherhood Award because it is among the best we have seen in communicating the genuine joys and importance of responsible fatherhood," said Roland C. Warren, President, National Fatherhood Initiative. "Via powerful, positive messages about fatherhood, Pampers clearly demonstrates through these videos that they are a brand that recognizes that dads play a crucial role in parenting."

Highlighted parenting journey's in "Real Pampers Stories" include "Welcome to Parenthood," an authentic look at the pride and excitement that dads experience every day, as well as, the challenges and fears that go along with being a parent; "Love Comes Early," a candid video diary of the challenges, fears and joys of fathering a preemie; and "A Parent is Born," a first-look at an expectant mom and dad's anticipation, joy and involvement of preparing for the changes a new baby brings. Parents can visit www.YouTube.com/Pampers to access and see all the "Real Pampers Stories" in the web-based video series.

To celebrate and commemorate the Fatherhood Award™ recognition, Pampers is unveiling new rewards to its Pampers Gifts to Grow catalog this summer that dads will love - from BBQ tool sets and professional-caliber golf balls, to stainless steel water bottle gift sets and headphones for enjoying superb sound! The Gifts to Grow incentive program allows parents and caretakers to accrue points for their purchases and redeem them for different items - from additional baby care products, to educational toys, books, charity donations and more. The program also shares unique coupon and sampling opportunities with its members.

"Pampers recognizes that, today's fathers want to be involved in the very important role of nurturing their babies and acknowledges that it is just as important for dad - as it is for mom - to bond with baby too," said Fama Francisco, Pampers General Manager. "With all the attention on expectant and new moms, the role of an expectant or new father can sometimes be overshadowed. That's why this Fatherhood Award honor is a special thrill. Whether it's been via our web-based real parenting video series or our past partnerships with the likes of great dads, Pampers is committed to honoring and celebrating dads for the unique role they play in their babies lives!"

To learn more about Pampers Gifts to Grow, visit www.pampers.com and look for the Gifts to Grow link to start entering codes found inside qualifying Pampers wipes, diapers and training pant product packages. The website will keep track of the points and when ready, parents can redeem them for fun rewards.

About National Fatherhood Initiative

As the premier fatherhood renewal organization in the country, National Fatherhood Initiative (NFI) works in every sector and at every level of society to engage fathers in the lives of their children. NFI is the #1 provider of fatherhood resources in the nation. Since 2004, through FatherSOURCE, its national resource center, NFI has distributed over 6.1 million resources, and has trained over 11,900 practitioners on how to deliver programming to dads. NFI is the most quoted authority on fatherhood in America. Since 2009, NFI has been mentioned in over 1,600 news stories, and makes regular appearances in national media to discuss the importance of involved, responsible, and committed fatherhood. Learn more at http://www.fatherhood.org.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
higgins.mp@pg.com
or
Citizen Paine (for Pampers)
Cherie Whyte, 949-809-6744
cherie.whyte@citizenrelations.com

Partner Area