The Procter & Gamble Company : Pampers Limited Edition "USA" Diapers Encourage the Littlest of Americans to Show off Their Red, White and Blue This Summer
06/25/2012| 09:05am US/Eastern
World-Renowned Diaper Brand Enables Little Ones To Engage In Their
Unique Spirit of Play - While Sporting Summer's Must-Have Style Accessory
With both the 4th of July and the London 2012 Olympic Games
just around the corner, Americans have so many reasons to show off their
red, white and blue this summer and now Pampers, the world-renowned
diaper brand, is ensuring that even the littlest of Americans can
partake in this celebratory spirit by providing them with the most
patriotic and playful fare of the season - Limited Edition "USA"
diapers! As families across the country get ready to celebrate America's
birthday, and cheer on Team USA in London, the Pampers Limited Edition
"USA" diapers are the perfect summer style accessory that enables all
tiny tots to put their patriotic pride on full display.
Actress and mom Sarah Michelle Gellar was featured stocking up on Pampers Limited Edition "USA" diapers in the July 2,2012 issue of OK! Magazine (Photo: Business Wire)
Whether families participate in parades, barbecue or beach celebrations,
babies everywhere will be donning red, white and blue to amp up
patriotic pride as well as to create memorable photo opportunities. Kate
Marsh Lord, founder of the popular blog The Shopping Mama (www.theshoppingmama.com),
offers considerations for outfitting little ones from top to bottom
stylishly and easily:
Hats - Patriotic hats offer sun protection with style and can be used
all summer long. Caps, sun hats and fedoras are all great choices.
Shirts and Tops - So many retailers offer cute and affordable
patriotic tees this time of year. If you buy unisex you can hand it
down from child-to-child over the years.
Shades - Protect baby's eyes with festive sunglasses.
Their Ride - Decorate your baby's stroller or wagon with patriotic
decorations. Older children will enjoy getting in on the decorating
Zinc - Check with your child's pediatrician, but colorful zinc can be
a fun way for your child to show his red, white and blue!
Pampers Limited Edition 'USA' Diapers - Perfect for displaying
patriotic pride on the 4th of July and created in
celebration of Pampers' partnership with the London 2012 Olympic
Games, the diapers are available in Cruisers sizes 3 through 5 at
select stores nationwide.
"Our family loves celebrating America's birthday and we enjoy putting
together creative and festive ensembles every year that show off our
family's patriotic pride," says Marsh Lord, a mother of three, including
a newborn. "Pampers Limited Edition "USA" diapers are practical yet
playful, making them the perfect accessory for any little sparkler!"
"We are delighted that babies from coast to coast can take part in all
of this summer's patriotic celebrations by sporting the Pampers Limited
Edition 'USA' diapers," said John Brase, Marketing Director, Baby Care
North America at Procter & Gamble (P&G). "From the 4th
of July holiday, to next month's London 2012 Olympic Games, there are so
many reasons to celebrate and we're proud to offer little ones the play
gear that allows them to partake in the festivities."
About Pampers Limited Edition "USA" Diapers and
its London 2012 Olympic Games Partnership
the Limited Edition "USA" diapers, which combine utility and aesthetics
so little ones can explore and conquer their world through play, in
celebration of its partnership with the London 2012 Olympic Games. The
diapers feature an adorable "USA" logo print combined with red, white
and blue stars and stripe designs and are available now while supplies
last at select stores nationwide. The diapers are available in Cruisers
sizes 3 through 5.
Additionally, Pampers has teamed with two-time Olympic Games Gold
Medalist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh and her
family, including husband, Casey Jennings, and sons, Joseph (age 3) and
Sundance (age 2), as they make their way to the London 2012 Olympic
Games. Walsh is the embodiment of P&G's heartfelt "Thank you, Mom"
campaign, which will be showcased at the London 2012 Olympic Games and
recognizes the incredible role that mothers play in the lives of their
children. As part of this inspiring campaign, P&G plans to raise $5
million to help establish and sustain youth sport programs around the
world. A portion of sales and donations for the company's leadership
brands including Pampers®, Tide®, Gillette®, and Pantene®, will help
those who moms care about the most... children.
To learn more about the Pampers Limited Edition "USA" diapers, the
London 2012 Olympic Games Facebook Sweepstakes visit www.Facebook.com/Pampers.
For more information regarding P&G's "Thank you, Mom" campaign, visit http://www.facebook.com/thankyoumom.
Pampers is a trademark
of Procter & Gamble (NYSE:PG) and the company's largest global brand and
is the world's top-selling brand of baby
diapers. Our business is inspired by babies and toddlers, created by
Pampers. For more information on Pampers
diapers and the Pampers Parenting Network, visit www.Pampers.com.
About Procter & Gamble
approximately 4.4 billion people around the world with its brands. The
Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50318711&lang=en
Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
Amanda Teitler, 212-613-4912
© Business Wire 2012