The Swatch Group is the world's leading Swiss watches maker. Net sales break down by family of products as follows:
- watches and jewelry (89.6%): high-end watches (Breguet, Omega, Longines, Jaquet Droz, etc.), medium range watches (Hamilton, Certina, Mido, Tissot, etc.), and watch brands for the general public (Swatch, Flik Flak and Endura);
- timepiece products (6.9%): watch mechanisms, cases, hands, etc.;
- electronic systems (3.4%): primarily oscillators, microelectronic components, sign boards for the textile and industrial sectors;
- other (0.1%).
Net sales break down geographically as follows: Switzerland (13.9%), Europe (22.8%), Asia (53.4%), Americas (8.2%), Oceania (1%) and Africa (0.7%).