All 2012 pieces of Omega's new #SpeedyTuesday were snapped up at record speed, as watch enthusiasts around the world rushed to secure the brand's latest Limited Edition Speedmaster.
For the very first time in its history, the Swiss watchmaker OMEGA promoted sales of a new timepiece online and the response was extraordinary.
The Limited Edition Speedmaster, produced to celebrate the online phenomenon known as #SpeedyTuesday, was made available for pre-order via the brand's social channels at 12 noon on Tuesday the 10 of January and just over 4 hours later, all 2012 pieces were sold out. In fact, the response was so immediate that OMEGA stopped promoting the watch on Instagram shortly after the campaign was launched.
OMEGA President and CEO Mr Raynald Aeschlimann called Speedmaster fans 'extremely passionate about their favourite watch and loyal to OMEGA'. Thrilled by the rapid response to the new timepiece, he went on to say that 'feedback from the brand's digital community is invaluable, as we are committed to responding to our customer's needs'.
OMEGA has a strong web presence, but has never before used a social platform as a direct selling tool. Connecting to its online community in a new way has been an exciting exercise for OMEGA and the success of the venture is further proof that the iconic Speedmaster remains one of the most collectable timepieces in the world.
Back to the List
The Swatch Group AG published this content on 16 December 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 11 January 2017 14:53:05 UTC.
Original documenthttp://www.swatchgroup.com/en/services/archive/2016/speedytuesday_sells_at_record_speed
Public permalinkhttp://www.publicnow.com/view/90D9B3098B128FE73668CBD051C1741F15348BB2
The Swatch Group SA is a Switzerland-based holding company engaged in the apparel and accessories industry. The Companyâs activities are divided into two core business segments: Watches and Jewelry, as well as Electronic Systems. The Watches and Jewelry segment includes the production and sale of branded watches, jewelry and quartz movements, notably the brands Breguet, Harry Winston, Blancpain, Glashuette Original, Jaquet Droz, Leon Hatot, Omega, Longines, Rado, Union Glashuette, Tissot, Balmain, Certina, Hamilton, Calvin Klein watches and jewelry, Swatch and Flik Flak. The Electronic Systems segment includes the production and marketing of electronic components, notably batteries and sports timing equipment. The Company also supplies products from these segments to third-party watchmakers. Swatch Group SA is represented worldwide through its subsidiaries and distributors, notably Tourbillion and Hour Passion, and operates Swiss production plants in Boncourt, Grenchen and Villeret.
SWATCH GROUP 
