THE VALSPAR CORP OAK BROOK, IL--(Marketwired - Mar 2, 2015) - Yesterday, Ace Hardware, the largest retailer-owned hardware cooperative in the world, launched 31 Days of Color, an integrated color experience designed to inspire consumers to discover a new passion for color. This brand new month-long consumer program showcases Ace's color expertise by featuring daily paint color selections alongside expert design advice and daily giveaways, as well as a nationwide paint makeover sweepstakes.
"Color is an integral part of the design in any space of the home, and by highlighting one unique color each day, consumers have the opportunity to experience the vast range of colors available at Ace in a new and exciting way," said Ace's Design Expert Katie Reynolds. "31 Days of Color is an opportunity for consumers to take advantage of Ace's know-how in color through an interactive online program designed to assist them in discovering new color inspiration and design ideas."
31 Days of Color Calendar
Every day in March, Ace is unveiling a "Color of the Day" selected from Ace's exclusive Clark+Kensington® and Valspar® paint lines. Consumers can discover the daily color starting at 12 p.m. EST each day via an interactive 31 Days of Color Calendar at www.thepaintstudio.com/31daysofcolor.
- Daily Colors: The daily colors include a combination of on-trend and classic colors, as well as select colors from the OPI Color Palette by Clark+Kensington. Each daily color is also paired alongside inspirational photo galleries featuring stunning images inspired by home décor, nature, beauty and fashion.
- Expert Tips: Ace's Design Experts, Reynolds (Atlanta, Ga.) Julie Richard (Boston, Mass.) and Nathan Fischer (Orange County, Calif.) and Valspar's Color Strategist, Sue Kim, are providing daily color and design tips.
- Blogger Projects: The calendar also includes links to DIY blogger projects in the featured paint colors in an effort to encourage consumers to take on colorful projects of their own.
"31 Days of Color was designed to inspire consumers and help them identify the right color to transform their space," said Kim, Valspar Color Strategist. "We're excited to share new colors each day, along with design tips, to complement every consumer's personal style and give them the confidence they need to create a colorful space of their own!"
Paint Makeover Sweepstakes, Daily Paint Giveaways & In-Store Savings
Consumers also have the opportunity to bring color to life within their homes through a paint makeover and daily Ace gift card sweepstakes, daily paint sample giveaways, and in-store promotions.
- Paint Makeover Sweepstakes: Consumers can enter the 31 Days of Color Sweepstakes online at www.thepaintstudio.com/31daysofcolor every day in March. The winner will receive a $10,000 paint makeover, including a custom, in-person room design and color consultation by an Ace Design Expert, as well as the paint, supplies, labor and furnishings to complete the look in their home. Additionally, Ace is giving away a $50 Ace gift card to one entrant every day in March.*
- Daily Paint Giveaways: Each day Ace is also giving away 1/2 pint paint samples in the day's featured color to the first 1,000 eligible visitors who go to www.thepaintstudio.com/31daysofcolor and submit the entry form. The first 1,000 entrants will receive a package with the paint sample, a mini paint tray, roller and coordinating color swatches, as well as a $5 coupon off their next gallon of paint at The Paint Studio at Ace.**
- In-store Savings: Participating Ace Hardware stores across the country have also joined 31 Days of Color by offering custom-tinted pint color samples in any color for just $0.99 during the month of March, regularly $4.99.*** In addition, from March 25-March 29, participating Ace stores are offering buy one, get one free on all gallons of interior and exterior Royal® and Clark+Kensington® paint -- a savings of up to $71 when you buy two.****
Personalized Color and Design Advice
Ace and Valspar will extend their expert color advice to consumers across the country during two Facebook chats. Consumers will be given the unique opportunity to share their questions about color and design and receive personalized tips from Reynolds and Kim. In addition, consumers that ask a question on the designated post during the chats will be automatically entered to win a $100 Ace gift card.*****
- Facebook Chat with Ace's Design Expert Katie Reynolds: Wednesday, March 4 from 1 - 2 p.m. EST on Ace's Facebook Page at www.facebook.com/acehardware
- Facebook Chat with Valspar Color Strategist Sue Kim: Friday, March 13 from 1 - 2 p.m. EST on Ace's Facebook Page at www.facebook.com/acehardware
For more information on 31 Days of Color, Clark+Kensington, Valspar or Ace's Design Experts, please stop by your neighborhood Ace or visit www.thepaintstudio.com.
*NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. VOID WHERE PROHIBITED. OPEN TO LEGAL RESIDENTS OF THE 48 CONTIGUOUS UNITED STATES AND THE DISTRICT OF COLUMBIA (VOID IN ALASKA, HAWAII, PUERTO RICO, GUAM, THE U.S. VIRGIN ISLANDS AND OTHER U.S. TERRITORIES) WHO ARE HOMEOWNERS AS OF 3/1/15 AND AT LEAST 21 YEARS OF AGE AT THE TIME OF ENTRY. Begins 3/1/15 at 12:01 am ET and ends 3/31/15 at 11:59 pm ET. See Official Rules at www.thepaintstudio.com for additional eligibility restrictions, prize descriptions/restrictions/ARVs, odds disclosure and other details. Sponsored by Ace Hardware Corporation.
**See Promotion Rules at www.thepaintstudio.com/31daysofcolor for eligibility requirements and other details.
***Limit 4 total. Color samples must be tinted in unique colors. Offer valid at participating Ace stores March 1 through March 31 only. Prices may vary.
**** Buy One, Get One Free Offer Limits: Limit two free gallons per household. Free gallons must be of equal or lesser value and the same brand as purchased gallons. Offer valid at participating Ace stores Wednesday, March 25 through Sunday, March 29 only. Store stock only. See store for details.
*****Watch facebook.com/acehardware for details and Official Rules. NO PURCHASE NECESSARY. This giveaway is in no way sponsored, endorsed or administered by or associated with Facebook. Sponsored by Ace Hardware Corporation.
About Ace Hardware
For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2014, Ace ranked "Highest in Customer Satisfaction with Home Improvement Retail Stores, Eight Years in a Row," according to J.D. Power. With more than 4,800 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 17 distribution centers in the U.S. and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers' stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit www.acehardware.com.
About Clark+Kensington
Clark+Kensington, a premium line of paint+primer in one, is available exclusively at Ace Hardware and was recommended by a leading consumer magazine in recent tests of interior paints. The paint line features designer-selected hues that cover the entire color spectrum and offers simple color selection tools to help customers find their perfect color.
About The Valspar Corporation
The Valspar Corporation (
About The Paint Studio at Ace
Designed to help homeowners find the perfect paint color, The Paint Studio at Ace features eye-catching color racks, unique pullout drawers and easy to use color cards to simplify the color selection process. Paired with the helpful service and knowledgeable advice customers can expect from Ace associates, The Paint Studio at Ace provides a world-class paint experience right in consumers' neighborhood hardware stores. Available at participating locations.
