Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Walt Disney Co    DIS

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

The Walt Disney Company : Disney Launches "Where's My Water?" Merchandise Line

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/21/2012 | 03:35pm CEST

From Toys to Apparel, New Product Line Helps Extend the Story of Swampy, Disney's First Original Character for Mobile

Disney Mobile and Disney Consumer Products (DCP) today announced the first line of merchandise based on Disney's hit mobile game, "Where's My Water?". The new line extends the story of Swampy the Alligator, Disney's first original character for mobile, and includes an impressive line-up of licensees and retailers, including Hasbro, Inc., JAKKS Pacific/CDI, and Toys"R"Us. The "Where's My Water?" merchandise line also features Cranky, Swampy's reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy's attempts to bring human culture to alligators.

Swampy Jumbo Plush; Manufacturer: JAKKS Pacific; SRP: $29.99; Retailers: Toys "R" Us and Amazon.com; ...

Swampy Jumbo Plush; Manufacturer: JAKKS Pacific; SRP: $29.99; Retailers: Toys "R" Us and Amazon.com; Available: Now; Fans of "Where's My Water?" will love this larger-than-life Swampy plush which measures 20" tall and is made of high quality velboa. (Photo: Business Wire)

Designed to resonate with fans of the popular game, the first wave of "Where's My Water?" product will be available at mass retailers nationwide in June, with select items available now at Disney Store locations and DisneyStore.com. The line features: plush and novelty toys, consumer electronics accessories, and apparel and accessories. The second wave of product coming this fall will expand to include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes.

(Editor's note: Product images available at http://bit.ly/WMWImages, no password required.)

"'Where's My Water?' has quickly become one of the most popular titles in mobile gaming history, making Swampy one of the most beloved characters ever born from a mobile franchise," said Bart Decrem, senior vice president and general manager, Disney Mobile. "Launching a line of Disney merchandise just seven months after hitting the App Store is a testament to the cultural relevance Swampy and his friends have already achieved."

"The 'Where's My Water?' product launch continues Disney's tradition of developing innovative and story-driven products that enhance consumers' love for Disney characters and storytelling," said JD Edwards, vice president of Media Networks and Games Licensing for Disney Consumer Products. "The new line expands the 'Where's My Water?' experience by giving fans a way to deepen their relationship with Swampy and his friends outside the virtual realm of the game."

Since launching in September of 2011, "Where's My Water?" has reached the No. 1 spot on the App Store in 80 different countries and most recently, Apple announced that "Where's My Water? Free" made App Store history as the 25billionth app downloaded. The game also launched on Android platforms for Google Play and the Amazon Appstore where it has enjoyed similar success. Later this year, Swampy will make his debut online in a 12 episode web series called, "Where's My Water?, the Adventures of Swampy."

To download "Where's My Water?" for the iPhone, iPod touch or iPad, please visit: http://bit.ly/nMukZa

To download "Where's My Water?" Android App from Google Play, please visit: http://bit.ly/J5h8yu

To download "Where's My Water?" from the Amazon App Store, please visit: http://amzn.to/JAKdyH

About Disney Mobile

Disney Mobile, a division of the Disney Interactive Media Group, is a leading mobile game and entertainment provider that brings the magic of Disney stories and characters, in addition to original IP, to life in new ways on mobile devices.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or follow us at www.youtube.com/disneyliving, www.facebook.com/disneyliving and www.twitter.com/disneyliving.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50284289&lang=en

Disney Interactive Media Group
Brian Nelson, 650-963-8051
[email protected]
or
Disney Consumer Products
Nidia Caceros Tatalovich, 818-544-0399
[email protected]


© Business Wire 2012
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on WALT DISNEY CO
05/25 WALT DISNEY CO : Post Earnings Coverage as Walt Disney's Revenue Gained 3%; EPS ..
05/24 WALT DISNEY : Disney Dedicates Pandora -- The World of Avatar, a New Land of Oth..
05/23 WALT DISNEY : Dove Cameron, Sofia Carson, Jordan Fisher, Auli’i Cravalho, ..
05/22DJWALT DISNEY : Remember 'Avatar'? Disney Hopes So With Big Bet on Theme Park
05/19 WALT DISNEY : Shanghai Disneyland Welcomes 10 Million Guests in First Eleven Mon..
05/18 WALT DISNEY : Adventures by Disney Introduces New Iceland Vacation, Reimagines C..
05/17 WALT DISNEY : Disney Channel, Disney XD, and Disney Junior Announce Star-Filled ..
05/17DJROBERT IGER : Disney's Iger Isn't About To Sign Off -- WSJ
05/17DJWALT DISNEY : Disney's Iger Isn't About To Sign Off -- WSJ -2-
05/16 WALT DISNEY : Disney Explorers Lodge Celebrates Its Grand Opening, Reinforcing H..
More news
Sector news : Broadcasting - NEC
05/24 Apollo Global in advanced talks to buy jobs website CareerBuilder - sources
05/23DJFACEBOOK : Tool Handles Media Companies' Video Ad Sales
05/20DJCOMCAST : Networks Jab Digital for Ad Dollars -- WSJ
05/19DJCOMCAST : TV Executives Bash Digital Rivals While Talking Up Digital's Promise
05/17DJCBS : to Add 'Big Bang Theory' Prequel, Seven Other Series to TV Lineup
More sector news : Broadcasting - NEC
News from SeekingAlpha
05/25 THE GOOD BUSINESS PORTFOLIO : 2017 1st Quarter Earnings And Performance Review
05/25 The No-Brainer Way To Beat SPY
05/25 My 5 Dividend Champions And Their Alternatives
05/25 14 Stocks For 2017 And Beyond - May Update
05/25 WALL STREET BREAKFAST : Key OPEC Meeting On Output Cuts
Advertisement
Financials ($)
Sales 2017 56 757 M
EBIT 2017 15 009 M
Net income 2017 9 380 M
Debt 2017 18 493 M
Yield 2017 1,44%
P/E ratio 2017 18,21
P/E ratio 2018 16,01
EV / Sales 2017 3,31x
EV / Sales 2018 3,14x
Capitalization 169 649 M
More Financials
Chart WALT DISNEY CO
Duration : Period :
Walt Disney Co Technical Analysis Chart | DIS | US2546871060 | 4-Traders
Full-screen chart
Technical analysis trends WALT DISNEY CO
Short TermMid-TermLong Term
TrendsBearishNeutralBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 31
Average target price 118 $
Spread / Average Target 8,7%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Robert A. Iger Chairman & Chief Executive Officer
Christine M. McCarthy Chief Financial Officer & Senior Executive VP
John S. Chen Independent Director
Robert W. Matschullat Independent Director
Aylwin B. Lewis Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
WALT DISNEY CO4.02%169 649
COMCAST CORPORATION18.49%194 034
CBS CORPORATION-3.18%27 396
SKY PLC0.61%21 935
LIBERTY MEDIA FORMULA ..-2.36%21 900
LIBERTY SIRIUS XM GROU..21.03%21 471
More Results