Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Walt Disney Co    DIS

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

The Walt Disney Company : Disney Launches "Where's My Water?" Merchandise Line

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/21/2012 | 03:35pm CET

From Toys to Apparel, New Product Line Helps Extend the Story of Swampy, Disney's First Original Character for Mobile

Disney Mobile and Disney Consumer Products (DCP) today announced the first line of merchandise based on Disney's hit mobile game, "Where's My Water?". The new line extends the story of Swampy the Alligator, Disney's first original character for mobile, and includes an impressive line-up of licensees and retailers, including Hasbro, Inc., JAKKS Pacific/CDI, and Toys"R"Us. The "Where's My Water?" merchandise line also features Cranky, Swampy's reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy's attempts to bring human culture to alligators.

Swampy Jumbo Plush; Manufacturer: JAKKS Pacific; SRP: $29.99; Retailers: Toys "R" Us and Amazon.com; ...

Swampy Jumbo Plush; Manufacturer: JAKKS Pacific; SRP: $29.99; Retailers: Toys "R" Us and Amazon.com; Available: Now; Fans of "Where's My Water?" will love this larger-than-life Swampy plush which measures 20" tall and is made of high quality velboa. (Photo: Business Wire)

Designed to resonate with fans of the popular game, the first wave of "Where's My Water?" product will be available at mass retailers nationwide in June, with select items available now at Disney Store locations and DisneyStore.com. The line features: plush and novelty toys, consumer electronics accessories, and apparel and accessories. The second wave of product coming this fall will expand to include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes.

(Editor's note: Product images available at http://bit.ly/WMWImages, no password required.)

"'Where's My Water?' has quickly become one of the most popular titles in mobile gaming history, making Swampy one of the most beloved characters ever born from a mobile franchise," said Bart Decrem, senior vice president and general manager, Disney Mobile. "Launching a line of Disney merchandise just seven months after hitting the App Store is a testament to the cultural relevance Swampy and his friends have already achieved."

"The 'Where's My Water?' product launch continues Disney's tradition of developing innovative and story-driven products that enhance consumers' love for Disney characters and storytelling," said JD Edwards, vice president of Media Networks and Games Licensing for Disney Consumer Products. "The new line expands the 'Where's My Water?' experience by giving fans a way to deepen their relationship with Swampy and his friends outside the virtual realm of the game."

Since launching in September of 2011, "Where's My Water?" has reached the No. 1 spot on the App Store in 80 different countries and most recently, Apple announced that "Where's My Water? Free" made App Store history as the 25billionth app downloaded. The game also launched on Android platforms for Google Play and the Amazon Appstore where it has enjoyed similar success. Later this year, Swampy will make his debut online in a 12 episode web series called, "Where's My Water?, the Adventures of Swampy."

To download "Where's My Water?" for the iPhone, iPod touch or iPad, please visit: http://bit.ly/nMukZa

To download "Where's My Water?" Android App from Google Play, please visit: http://bit.ly/J5h8yu

To download "Where's My Water?" from the Amazon App Store, please visit: http://amzn.to/JAKdyH

About Disney Mobile

Disney Mobile, a division of the Disney Interactive Media Group, is a leading mobile game and entertainment provider that brings the magic of Disney stories and characters, in addition to original IP, to life in new ways on mobile devices.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or follow us at www.youtube.com/disneyliving, www.facebook.com/disneyliving and www.twitter.com/disneyliving.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50284289&lang=en

Disney Interactive Media Group
Brian Nelson, 650-963-8051
brian.nelson@disney.com
or
Disney Consumer Products
Nidia Caceros Tatalovich, 818-544-0399
nidia.tatalovich@disney.com


© Business Wire 2012
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on WALT DISNEY CO
02:21p WALT DISNEY CO : Post Earnings Coverage as Walt Disney's Q1 Bottom-line Outshine..
08:48aDJWALT DISNEY : Culling at YouTube Network -- WSJ
02/23DJWALT DISNEY : Lays off About 80 from Maker Studios, Digital Publishing Unit -- S..
02/22 WALT DISNEY : IMAX® And Disney Extend Blockbuster Slate Deal Through 2019
02/21 WALT DISNEY : Shooting gets underway for Han Solo 'Star Wars' film
02/20DJHONG KONG DISNEYLAND : Fiscal 2016 Net Loss Widens to HK$171 Million
02/16DJPewDiePie Says WSJ Took Anti-Semitic Content Out of Context
02/16 WALT DISNEY : Star Wars Force Friday II Flies into Stores around the Globe on Se..
02/15DJALPHABET : PewDiePie Show Canceled by Google's YouTube -- 2nd Update
02/14DJWALT DISNEY : Correction to CMO Today Newsletter
More news
Sector news : Broadcasting - NEC
02/22DJDISH NETWORK : CEO Sees Pickup in Wireless Deal-Making -- Update
02/22 British Gas to launch 100 million pound customer loyalty scheme
02/22DJDISH NETWORK : Swings to Profit
02/21DJCBS : Simon & Schuster Cancels Publication of Milo Yiannopoulos Book
02/16DJCHARTER COMMUNICATIONS : Tops Views
More sector news : Broadcasting - NEC
News from SeekingAlpha
03:02a Is It Time To Sell Everything But High Quality Stocks?
02/23 Disney lays off another 80 at Maker Studios unit
02/23 Can 20 Financial Ratios Measure A Company's Moat Just Like Morningstar? Updat..
02/23 Tracking Ole Andreas Halvorsen's Viking Global Portfolio - Q4 2016 Update
02/22 CBS dominates prime-time broadcast ratings again
Advertisement
Financials ($)
Sales 2017 56 828 M
EBIT 2017 15 054 M
Net income 2017 9 378 M
Debt 2017 17 343 M
Yield 2017 1,41%
P/E ratio 2017 18,48
P/E ratio 2018 16,30
EV / Sales 2017 3,36x
EV / Sales 2018 3,16x
Capitalization 173 510 M
More Financials
Chart WALT DISNEY CO
Duration : Period :
Walt Disney Co Technical Analysis Chart | DIS | US2546871060 | 4-Traders
Full-screen chart
Technical analysis trends WALT DISNEY CO
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 32
Average target price 116 $
Spread / Average Target 5,7%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Robert A. Iger Chairman & Chief Executive Officer
Christine M. McCarthy Chief Financial Officer & Senior Executive VP
John S. Chen Independent Director
Robert W. Matschullat Independent Director
Aylwin B. Lewis Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
WALT DISNEY CO5.29%173 510
COMCAST CORPORATION9.05%178 898
CBS CORPORATION5.50%29 730
SKY PLC0.45%21 592
LIBERTY MEDIA FORMULA ..6.86%20 755
GRUPO TELEVISA SAB8.24%14 886
More Results