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4-Traders Homepage  >  Equities  >  Nyse  >  Walt Disney Company (The)    DIS

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The Walt Disney Company : Disney Launches "Where's My Water?" Merchandise Line

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05/21/2012 | 03:35pm CEST

From Toys to Apparel, New Product Line Helps Extend the Story of Swampy, Disney's First Original Character for Mobile

Disney Mobile and Disney Consumer Products (DCP) today announced the first line of merchandise based on Disney's hit mobile game, "Where's My Water?". The new line extends the story of Swampy the Alligator, Disney's first original character for mobile, and includes an impressive line-up of licensees and retailers, including Hasbro, Inc., JAKKS Pacific/CDI, and Toys"R"Us. The "Where's My Water?" merchandise line also features Cranky, Swampy's reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy's attempts to bring human culture to alligators.

Swampy Jumbo Plush; Manufacturer: JAKKS Pacific; SRP: $29.99; Retailers: Toys "R" Us and Amazon.com; ...

Swampy Jumbo Plush; Manufacturer: JAKKS Pacific; SRP: $29.99; Retailers: Toys "R" Us and Amazon.com; Available: Now; Fans of "Where's My Water?" will love this larger-than-life Swampy plush which measures 20" tall and is made of high quality velboa. (Photo: Business Wire)

Designed to resonate with fans of the popular game, the first wave of "Where's My Water?" product will be available at mass retailers nationwide in June, with select items available now at Disney Store locations and DisneyStore.com. The line features: plush and novelty toys, consumer electronics accessories, and apparel and accessories. The second wave of product coming this fall will expand to include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes.

(Editor's note: Product images available at http://bit.ly/WMWImages, no password required.)

"'Where's My Water?' has quickly become one of the most popular titles in mobile gaming history, making Swampy one of the most beloved characters ever born from a mobile franchise," said Bart Decrem, senior vice president and general manager, Disney Mobile. "Launching a line of Disney merchandise just seven months after hitting the App Store is a testament to the cultural relevance Swampy and his friends have already achieved."

"The 'Where's My Water?' product launch continues Disney's tradition of developing innovative and story-driven products that enhance consumers' love for Disney characters and storytelling," said JD Edwards, vice president of Media Networks and Games Licensing for Disney Consumer Products. "The new line expands the 'Where's My Water?' experience by giving fans a way to deepen their relationship with Swampy and his friends outside the virtual realm of the game."

Since launching in September of 2011, "Where's My Water?" has reached the No. 1 spot on the App Store in 80 different countries and most recently, Apple announced that "Where's My Water? Free" made App Store history as the 25billionth app downloaded. The game also launched on Android platforms for Google Play and the Amazon Appstore where it has enjoyed similar success. Later this year, Swampy will make his debut online in a 12 episode web series called, "Where's My Water?, the Adventures of Swampy."

To download "Where's My Water?" for the iPhone, iPod touch or iPad, please visit: http://bit.ly/nMukZa

To download "Where's My Water?" Android App from Google Play, please visit: http://bit.ly/J5h8yu

To download "Where's My Water?" from the Amazon App Store, please visit: http://amzn.to/JAKdyH

About Disney Mobile

Disney Mobile, a division of the Disney Interactive Media Group, is a leading mobile game and entertainment provider that brings the magic of Disney stories and characters, in addition to original IP, to life in new ways on mobile devices.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or follow us at www.youtube.com/disneyliving, www.facebook.com/disneyliving and www.twitter.com/disneyliving.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50284289&lang=en

Disney Interactive Media Group
Brian Nelson, 650-963-8051
brian.nelson@disney.com
or
Disney Consumer Products
Nidia Caceros Tatalovich, 818-544-0399
nidia.tatalovich@disney.com


© Business Wire 2012
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