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Walt Disney : Disney Supports Boys & Girls Clubs of America's Great Futures Campaign

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07/31/2014 | 03:00pm CEST

Back-to-school season kicks off in just a couple of weeks, but Disney got a little head start today.

As the Boys & Girls Clubs of America (BGCA) unveiled their Great Futures campaign on Good Morning America, Disney joined the organization and supported its day of events, which included a nationwide backpack stuffing challenge. Disney Senior Executive Vice President and Chief Financial Officer Jay Rasulo, who is a BGCA board member, was also present to launch the campaign.

Great Futures aims to empower Boys & Girls Clubs across the country to serve more members, more often. Every day, 15-million kids leave school with no place to go, putting them at risk of being unsupervised, unguided and unsafe. The hours between school and home can have a dramatic impact on the path kids take-and that's where BGCA can help. The organization is committed to encouraging Club members to graduate while helping kids build the knowledge and skills that will put them on the path to a great future.

Disney and BGCA have worked together for more than five decades, and together we have inspired generations of leaders, innovators and dreamers. Most recently, we helped fund national after-school creativity programs, and through the years, we have supported BGCA's back-to-school campaigns by extending Clubs' capacities to reach youth in unique and compelling ways. Disney is also actively involved with BCGA's premier Youth of the Year recognition program that honors outstanding Club members' contributions to their families, schools, communities and Clubs.

At Disney, we have a long legacy of promoting the happiness and well-being of kids and families, and through organizations like BGCA, we can continue our commitment to ensuring that kids get the tools they need to succeed. When two organizations with shared values work together, the results are truly extraordinary. Individually, Disney and BGCA work for a better community, but together we make a world of difference.

To learn more about BCGA's Great Futures campaign, visit GreatFutures.org.

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