Slate surpassed the 10 million mark in visitors for the first
time in its history, according to comScore's October traffic report.
This audience number bests BusinessWeek.com, Bloomberg.com, and
Wired.com and is more than TheAtlantic.com, Economist.com, and
"It's been an incredible year for Slate," said Jacob Weisberg, Chairman.
"We're thrilled to surpass 10 million readers and it been equally
gratifying to see phenomenal sales growth."
While traffic typically swells at most news sites during an election
season, what makes Slate's unprecedented number of visitors in
October notable--an increase of 47% over 2011--is the mix of Slate features
that were most popular. Slate's sharp and insightful political
coverage by Chief Political Correspondent John Dickerson and political
reporter David Weigel, as well as innovative election coverage in video
such as Political
Kombat and Slate's
Electoral Map Challenge, received high billing. Yet Slate's
campaign stories were hardly the only subject readers were sharing and
discussing in the social universe. Additional traffic was fueled by
substantial conversations and sharing of Slate stories about
technology, science, design, and women's issues.
David Plotz, editor of Slate, added, "What makes this remarkable for
Slate is that we've nearly doubled the number of stories we publish each
day while maintaining the intelligence, insight, and wit we're known
for. We expected a surge of readers during campaign season, but it's
gratifying that we're growing so fast in all sorts of subjects:
technology, culture, business, science, and design."
Advertisers matched readers' enthusiasm for Slate during October
with blue chip clients such as IBM, Boeing, Mercedes-Benz, Lexus, Volvo,
Prudential, T. Rowe Price, Cap One, Wells Fargo, Chase Private Client
and many others featured throughout the site. Through October, Slate is
up 28% in advertising revenue over 2011.
"Advertisers recognize that Slate is the place to be for engaging
editorial solutions and innovative branded content," said Matt Turck,
Publisher. "Our success during October and throughout 2012 is a
promising bellwether for Slate into 2013."
About Slate (www.slate.com)
Slate is a daily magazine on the Web that offers analysis and
commentary about news, politics, culture, business, law, and technology.
Slate's strong editorial voice and witty take on current events have
been recognized with numerous awards, including the National Magazine
Award for General Excellence Online and the Missouri Honor Medal for
Distinguished Service in Journalism. Slate is an online
publishing subsidiary of the Washington Post Co. (NYSE:WPO)
Alissa Neil, 646-495-4000