Thinfilm Announces British American Tobacco Global Travel Retail as New Customer

OSLO, Norway, February 6, 2018 - Thin Film Electronics ASA ('Thinfilm') today announced British American Tobacco Global Travel Retail ('BAT GTR') as a new customer. BAT GTR is launching a 'connected' edition of its Dunhill brand products using Thinfilm's NFC (near field communication) SpeedTap(TM) tags.

The 'on-carton' tags, which integrate with Thinfilm's CNECT(TM) cloud-based platform, convert each physical Dunhill product into a digital channel that facilitates direct brand-to-consumer connections. BAT GTR will use Thinfilm's NFC solutions to engage with adult consumers, delivering unique content and digital experiences through the tap of a smartphone.

It is anticipated that the initial Dunhill campaign will launch in February at the world's largest travel retail hub at Dubai International Airport, with follow-on campaigns expected at other major airports thereafter.

This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.

For more information, please contact:
Bill Cummings
SVP Corporate Communications
+1 408-503-7312
bill.cummings@thinfilm.no

Thin Film Electronics ASA published this content on 06 February 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 06 February 2018 19:04:02 UTC.

Original documenthttp://thinfilm.no/2018/02/06/thinfilm-announces-british-american-tobacco-global-travel-retail-new-customer/

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