Electronics ASA (“Thinfilm”) (OSE: THIN) (OTCQX: TFECY), a global
leader in NFC (near-field communication) mobile marketing and smart
product solutions, today announced the availability of its new NFC
scanner app for iPhone users. With the release of iOS 11, Apple has
extended the iPhone’s NFC capabilities beyond Apple Pay so that the
devices are able to launch digital experiences from supported NFC tags.
Thinfilm’s NFC scanner app can be downloaded to iPhone 7 and later
models, directly from Apple’s App Store, by searching for ‘Thinfilm’.
After installation, users simply open the app and tap on NFC-enabled
products and packages to view mobile web content, which can be targeted
and based on item-level precision, on their iPhones. The app enables
users to view their scan history and locations, select favorites, apply
filters, and more. Brands that have an existing iOS app can simply
integrate the Thinfilm SDK (software developer kit) to create compelling
user experiences initiated through NFC technology.
Brands can also leverage Thinfilm’s cloud-based CNECT™ platform to
configure NFC tags, create and manage mobile marketing campaigns, and
derive insights from the tapping behavior of their mobile consumers,
across iPhone, Android, and Windows platforms.
Thinfilm provides a range of NFC solutions to meet the needs of
customers. For app-free tap-and-launch functionality (currently limited
to Android and Windows), Thinfilm’s printed-dopant polysilicon (PDPS)
tags provide the fastest read speed, flexibility, and shock tolerance.
When customers require in-app iPhone support, Thinfilm also provides
conventional tags that are fully integrated with Thinfilm’s powerful
“With the release of iOS 11 for the iPhone, NFC enters a new era,” said
Christian Delay, SVP Strategic Marketing & GM Software Platforms for
Thinfilm. “This is an exciting milestone for brands and consumers, and
we’re excited to continue delivering compelling NFC solutions –
combining physical and digital elements – to partners and customers.”
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging
solutions using printed electronics technology. The Company creates
printed tags, labels, and systems that include memory, sensors,
displays, and wireless communication — all at a cost-per-function
unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature
hardware, label/packaging integration services, and comprehensive
cloud-based management, reporting and analytics. Collectively, these
components deliver a powerful 1-to-1 digital marketing platform through
which brands of all sizes can connect directly with consumers, all with
the simple tap of a smartphone. The resulting disintermediation of
search engines, online marketplaces, and social platforms empowers
brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm’s roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday, disposable
items. Its mission is to effectively extend the traditional boundaries
of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London; and
Shanghai. For more information, visit www.thinfilm.no.
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).
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