Innovative campaign powered by Thinfilm's NFC solutions
recognized for driving business impact through the power of mobile
OSLO, Norway, September 28, 2017 - Thin Film Electronics ASA ("Thinfilm") (OSE:
THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile
marketing and smart packaging solutions, today announced its 'Smart Coaster'
campaign with the Coronado Brewing Company ("Coronado") received a 2017 North
America Smarties(TM) Award from the Mobile Marketing Association (MMA). Thinfilm
and Coronado were honored for technology innovations in the 'Internet of Things
- Products in the Market' category. The independent Smarties jury consisted of
27 senior brand and agency professionals active in markets including consumer
packaged goods, apparel, healthcare, financial services, electronics, and
A case study highlighting the Thinfilm/Coronado smart coaster campaign can be
downloaded here: "Innovative Coasters Help Brewery Boost Website Conversions".
The smart coaster campaign was part of a product launch for a new beer,
CoastWise Session IPA, and resulted in a significant increase in consumer
engagement compared to Coronado's other advertising channels. The initiative
generated a 13-17.5X increase in web conversions, as measured by website visits
resulting from consumers who tapped the coaster with their smartphone.
In addition to Thinfilm's Smarties Award recognizing the smart coaster campaign,
Matthew Bright, Thinfilm senior director of product and technical marketing,
received an 'MMA Impact Award' recognizing his leadership in the MMA's Internet
of Things initiatives. Launched last year, the MMA Impact Awards recognize a
select group of industry executives who have devoted their time, energy and
expertise to furthering the mission of the MMA and the industry.
"The Coronado 'Earth Day' smart coaster campaign, using Thinfilm's CNECT(TM)
platform, clearly demonstrated how NFC mobile marketing can bridge the physical
and digital domains to create compelling consumer experiences, double website
traffic, and generate real-time data for brands - results that all align
strongly with the MMA's agenda," said Davor Sutija, CEO of Thinfilm. "We are
excited about the role our NFC SpeedTap(TM) solution had in the success of the
Coronado smart coaster initiative, and we are honored to be recognized by the
Smarties jury for our role in creating an innovative and effective mobile
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging
solutions using printed electronics technology. The Company creates printed
tags, labels, and systems that include memory, sensors, displays, and wireless
communication - all at a cost-per-function unmatched by conventional electronic
Thinfilm offers end-to-end mobile marketing solutions that feature hardware,
label/packaging integration services, and comprehensive cloud-based management,
reporting and analytics. Collectively, these components deliver a powerful 1-to-
1 digital marketing platform through which brands of all sizes can connect
directly with consumers, all with the simple tap of a smartphone. The resulting
disintermediation of search engines, online marketplaces, and social platforms
empowers brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm's roadmap integrates technology from a strong and growing ecosystem of
partners to bring intelligence to everyday, disposable items. Its mission is to
effectively extend the traditional boundaries of the Internet of Things to fuel
the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with global
headquarters in Oslo, Norway; US headquarters in San Jose, California; and
offices in Linköping, Sweden; San Francisco; London; and Shanghai. For more
information, visit www.thinfilm.no.
This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act).
For more information on Thinfilm please contact:
Bill CummingsSVP Corporate CommunicationsThin Film Electronics ASA
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Source: Thin Film Electronics ASA via GlobeNewswire
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