Thinfilm and Coronado Brewing Company 'Smart Coaster' Campaign Earns 2017 'Smarties' Award from the Mobile Marketing Association
Innovative campaign powered by Thinfilm's NFC solutions recognized for driving business impact through the power of mobile
OSLO, Norway, September 28, 2017 - Thin Film Electronics ASA ('Thinfilm') (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced its 'Smart Coaster' campaign with the Coronado Brewing Company ('Coronado') received a 2017 North America Smarties™ Award from the Mobile Marketing Association (MMA). Thinfilm and Coronado were honored for technology innovations in the 'Internet of Things - Products in the Market' category. The independent Smarties jury consisted of 27 senior brand and agency professionals active in markets including consumer packaged goods, apparel, healthcare, financial services, electronics, and automotive.
A case study highlighting the Thinfilm/Coronado smart coaster campaign can be downloaded here: 'Innovative Coasters Help Brewery Boost Website Conversions'.
The smart coaster campaign was part of a product launch for a new beer, CoastWise Session IPA, and resulted in a significant increase in consumer engagement compared to Coronado's other advertising channels. The initiative generated a 13-17.5X increase in web conversions, as measured by website visits resulting from consumers who tapped the coaster with their smartphone.
In addition to Thinfilm's Smarties Award recognizing the smart coaster campaign, Matthew Bright, Thinfilm senior director of product and technical marketing, received an 'MMA Impact Award' recognizing his leadership in the MMA's Internet of Things initiatives. Launched last year, the MMA Impact Awards recognize a select group of industry executives who have devoted their time, energy and expertise to furthering the mission of the MMA and the industry.
'The Coronado 'Earth Day' smart coaster campaign, using Thinfilm's CNECT™ platform, clearly demonstrated how NFC mobile marketing can bridge the physical and digital domains to create compelling consumer experiences, double website traffic, and generate real-time data for brands - results that all align strongly with the MMA's agenda,' said Davor Sutija, CEO of Thinfilm. 'We are excited about the role our NFC SpeedTap™ solution had in the success of the Coronado smart coaster initiative, and we are honored to be recognized by the Smarties jury for our role in creating an innovative and effective mobile marketing experience.'
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.
Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday, disposable items. Its mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; and Shanghai. For more information, visit www.thinfilm.no.
This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act).
For more information on Thinfilm please contact:
SVP Corporate Communications
Thin Film Electronics ASA