Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a
global leader in NFC (near field communication) mobile marketing and
smart packaging solutions, today announced its ‘Smart
Coaster’ campaign with the Coronado Brewing Company (“Coronado”)
received a 2017 North America Smarties™ Award from the Mobile Marketing
Association (MMA). Thinfilm and Coronado were honored for technology
innovations in the ‘Internet of Things – Products in the Market’
category. The independent Smarties jury consisted of 27 senior brand and
agency professionals active in markets including consumer packaged
goods, apparel, healthcare, financial services, electronics, and
A case study highlighting the Thinfilm/Coronado smart coaster campaign
can be downloaded here: “Innovative
Coasters Help Brewery Boost Website Conversions”.
The smart coaster campaign was part of a product launch for a new beer,
CoastWise Session IPA, and resulted in a significant increase in
consumer engagement compared to Coronado’s other advertising channels.
The initiative generated a 13–17.5X increase in web conversions, as
measured by website visits resulting from consumers who tapped the
coaster with their smartphone.
In addition to Thinfilm’s Smarties Award recognizing the smart coaster
campaign, Matthew Bright, Thinfilm senior director of product and
technical marketing, received an ‘MMA Impact Award’ recognizing his
leadership in the MMA’s Internet of Things initiatives. Launched last
year, the MMA Impact Awards recognize a select group of industry
executives who have devoted their time, energy and expertise to
furthering the mission of the MMA and the industry.
“The Coronado ‘Earth Day’ smart coaster campaign, using Thinfilm’s CNECT™
platform, clearly demonstrated how NFC mobile marketing can bridge
the physical and digital domains to create compelling consumer
experiences, double website traffic, and generate real-time data for
brands – results that all align strongly with the MMA’s agenda,” said
Davor Sutija, CEO of Thinfilm. “We are excited about the role our NFC
SpeedTap™ solution had in the success of the Coronado smart coaster
initiative, and we are honored to be recognized by the Smarties jury for
our role in creating an innovative and effective mobile marketing
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging
solutions using printed electronics technology. The Company creates
printed tags, labels, and systems that include memory, sensors,
displays, and wireless communication — all at a cost-per-function
unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature
hardware, label/packaging integration services, and comprehensive
cloud-based management, reporting and analytics. Collectively, these
components deliver a powerful 1-to-1 digital marketing platform through
which brands of all sizes can connect directly with consumers, all with
the simple tap of a smartphone. The resulting disintermediation of
search engines, online marketplaces, and social platforms empowers
brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm’s roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday, disposable
items. Its mission is to effectively extend the traditional boundaries
of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London; and
Shanghai. For more information, visit www.thinfilm.no.
This information is subject of the disclosure requirements acc. to §5-12
vphl (Norwegian Securities Trading Act).
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