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Tiffany & Co. : Tiffany Debuts an Online Photo Gallery with Portraits of True Love

01/26/2012 | 12:40pm US/Eastern
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Gallery Launches at whatmakeslovetrue.com with Images by Scott Schuman, The Sartorialist, and Photo-Blogger Garance Doré

Tiffany announces the opening of a new photo gallery at whatmakeslovetrue.com, the jeweler's web site dedicated to the art of romance. The gallery, True Love In Pictures, features portraits of couples which are uploaded to the site from a computer or via an iPhone® App. The gallery marks the first time that users can submit photographs to the site.

True Love In Pictures photo gallery (Photo: Business Wire)

True Love In Pictures photo gallery (Photo: Business Wire)

"The response to our web site whatmakeslovetrue.com has been tremendous," said Caroline Naggiar, senior vice president and chief marketing officer of Tiffany & Co. "Adding personal portraits to the images of the many couples we've interviewed is a natural progression."

The gallery leads off with the work of two photo-bloggers--Scott Schuman, The Sartorialist, and Garance Doré--who are well known for capturing fashion's individualists on the streets of New York and Paris. As a couple themselves, they offer a unique perspective on romance that makes for a fascinating series of portraits, shot exclusively for Tiffany. The portraits act as a visual invitation for couples to submit their own images to the gallery.

Users are encouraged to take advantage of the site's unique tools to enhance the photos. Three filters (black and white, peach, and Tiffany Blue®) are available on the What Makes Love True iPhone® App and website (whatmakeslovetrue.com). The filters add a graphic contrast or a warm or cool tint to the image. There is also space where users may include a picture caption. Tiffany offers helpful phrases for how a caption might begin, such as "It was true love when . . ." or "What I love most about you is . . ."

For users of Instagram, the photosharing iPhone® app, the portraits and captions may be submitted by using the #truelovepictures hashtag. In addition, couples may visit Tiffany & Co. stores in New York City (Fifth Avenue), London (Old Bond Street and Westfield) and Tokyo (Ginza), where photo booths are available to take portraits and upload them to the web site. The booths will also print a 4X6 image.

The photo gallery will be updated multiple times each day, with new portraits of couples from around the world. In posed or spontaneous fashion, they share their picture-perfect romance, giving all visitors an experience of joy and surprise and revealing the universal face of true love.

#TrueLovePictures

Tiffany & Co., Tiffany and T&CO. are trademarks of Tiffany (NJ) LLC, Tiffany and Company and their affiliates.

iPhone is a trademark of Apple, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50147048&lang=en

Tiffany
Francesca Madeo, 212-277-5928
Francesca.madeo@tiffany.com


© Business Wire 2012
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