Time : to Launch theDRIVE, a New Automotive Destination

New York, NY (July 7, 2015) - Time Inc. (NYSE:TIME) announced that this fall it will introduce theDRIVE, a new automotive destination that celebrates cars and automotive culture, and has appointed Mike Guy editor of theDRIVE. Guy, former Digital Director of Maxim and a longtime automotive journalist and editor, will work alongside General Manager Eric Goeres, who previously served as General Manager at Road & Track and Esquire, among other titles.

Debuting this fall, theDRIVE will approach the automotive category with a fresh editorial perspective and compelling video franchises informed by the rapidly changing automotive landscape. Guy and Goeres will oversee the venture, reporting to Senior Vice President of Editorial Innovation Matt Bean and Edouard Portelette, Vice President of Advertising Business Operations, respectively.

"TheDRIVE underscores Time Inc.'s commitment to the automotive space," says Mark Ford, Executive Vice President, Time Inc. "Car enthusiasts are hungry for fresh auto content, and Time Inc. has a proven track record for creating compelling content. TheDrive will deliver our best storytelling to this audience while also developing powerful marketing solutions for our advertising partners."

"TheDRIVE will be an automotive brand that stands on its own-but also cross-pollinates across the Time Inc. portfolio," says Bean. "Our hope is to combine the best aspects of a start-up with the expertise and scale of an established media powerhouse."

TheDRIVE arrives in a record-breaking year for US and worldwide car sales. The 35-and-under segment accounted for close to 30 percent of new US car sales in 2014, according to J.D. Power & Associates. In the next four years, 50 percent of the younger audience is expected to buy cars, and four out of five of those intend to purchase new automobiles.

Guy commented: "Cars are a bigger part of our lives right now than at any time in history. We want to celebrate that in an adventurous, authoritative and irreverent way. That translates to covering the worlds of both the casual driver and the car fanatic."

About Time Inc.

Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated events and franchises, including the Fortune 500, Time 100, People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend these live media events each year. Time Inc. also provides content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for Time Inc. brands and third-party clients, including other magazine publishers.

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CONTACT:

Jaison Blair
jaison.blair@timeinc.com
212.522.5952

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