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Time Warner Cable Inc : Time Warner Cable Turns on the Excitement Leading up to the Big Game with Interactive Experience: Time Warner Cable Studios

12/03/2013 | 05:19pm US/Eastern
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TWC Customers Can Celebrate the Big Game in New York City While Interacting With Their Favorite Networks, Celebrities and Star Athletes

TWEET IT:@twc turns on the Big Game excitement with #TWCStudios

Time Warner Cable today announced that it will be taking over a 45,000 square-foot landmark space in Manhattan's Meat Packing District to create Time Warner Cable (TWC) Studios as a lead up to the Super Bowl February 2, 2014. Time Warner Cable Studios, developed exclusively for TWC customers, will be a transformative, multi-level interactive space that offers unique, immersive experiences designed by more than a dozen network partners. Time Warner Cable Studios will open for daily studio tours from Monday, January 27th through Saturday, February 1st. Each night, the space will be transformed into a unique-themed event featuring performances from some of the most popular musical acts of the moment and surprise celebrity guests.

Customers will experience behind-the-scenes moments and engage with their favorite programs from networks including ASPiRE, beIN SPORT, ESPN, Food Network, FOX Sports 1, HBO, HISTORY, NBC, REVOLT, SHOWTIME, Sprout, and STARZ in a truly distinctive way -onsite and online via Time Warner Cable's Facebook page, which will be live-streaming the red carpet activity for all concerts. TVGN (TV Guide Network), and Hallmark Channel are also among the other networks that will participate in Time Warner Cable Studios.

"We are thrilled partner with so many strong networks to deliver this one-of-a-kind experience designed exclusively for our customers," said Jeffrey A. Hirsch, EVP and Chief Sales/Marketing Officer, Residential Services for Time Warner Cable. "Time Warner Cable Studios will incorporate all the elements our customers love including music, sports and entertainment while getting them excited for the Super Bowl."

On Saturday, February 1, Time Warner Cable Studios will host "Connect a Million Minds Family Day" to celebrate Time Warner Cable's commitment to science, technology, engineering and math (STEM) through its Connect a Million Minds (CAMM) initiative. During CAMM Day, TWC customers and more than 300 students from Boys & Girls Clubs in the New York City area will be invited to tour the studios to learn about the STEM behind some of the studio experiences presented by the networks and see how these important subjects relate to things they are passionate about, such as sports, music and cooking. CAMM is Time Warner Cable's five-year, $100 million cash and in-kind philanthropic initiative designed to inspire the next generation of problem solvers by connecting young people to wonders of STEM.

Customers across the TWC footprint will have the opportunity to win a trip for two to New York City and All-Access Passes to the Time Warner Cable Studios through a national sweepstakes* on Facebook (www.facebook.com/twc) until December 31, 2013. In addition, customers will have a chance to score Time Warner Cable Studio tours and concert tickets through local ticket giveaways launching in January. Details on the local ticket giveaways will be available on the Time Warner Cable Facebook page in January.

Over 25,000 customers are expected to experience Time Warner Cable Studios over the six- day period. Exclusive content captured at Time Warner Cable Studios will also be available to customers on Entertainment on Demand beginning January 27, 2014. For more information about Time Warner Cable Studios, customers can visit www.twc.com/TWCStudios. For continued updates on Time Warner Cable events, customers can 'like' Time Warner Cable on Facebook (/twc or /micultura) or follow @twc on Twitter.

*No Purchase Necessary. Void where prohibited. Open to legal U.S. residents who are Time Warner Cable residential subscribers in good standing and those living in the same household, and 18 or older as of 11/30/13. Starts 10:00 AM ET 12/1/13. Ends 11:59 PM ET 12/31/13. For official rules, visit facebook.com/twc. Sponsored by Time Warner Cable Enterprises LLC.

About Time Warner Cable

Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.

Time Warner Cable Inc.
Evelyn Galarza, 212-364-8305
Evelyn.Galarza@twcable.com


© Business Wire 2013
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