Time Warner Cable Inc : Time Warner Cable Deportes Announces Historic, Comprehensive Spanish-Language Lakers Programming Lineup
09/19/2012| 01:05pm US/Eastern
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New network is the first Spanish-language regional sports network
in the country and the first to bring all things Lakers to the
Spanish-speaking television audience
Time Warner Cable Deportes announced today the details of its
comprehensive coverage of the Los Angeles Lakers. The network is the
first-ever regional sports network for the Spanish-speaking television
audience and it will be the first time that a National Basketball
Association (NBA) team will be covered exclusively with original content
designed and produced for the Spanish-speaking community.
As the new exclusive local home of the Lakers, both Time Warner Cable
Deportes and its sister network, Time Warner Cable SportsNet, will give
fans unprecedented access to the Lakers with shows that take them
behind-the-scenes and keep them updated on everything that's happening
with their favorite team and players.
"Our commitment to Southern California's Spanish-speaking sports
community is deeply important to us," said Mark Shuken, Senior Vice
President and General Manager, TWC Regional Sports Networks. "We will
deliver an in-depth and engaging viewing experience that deepens the
connection between the Hispanic community and the Lakers."
"This is the nation's largest Hispanic market and we are proud to
partner with Time Warner Cable Deportes to create the country's first
local Spanish-language sports destination," said Tim Harris, Senior Vice
President of Business Operations for the Los Angeles Lakers. "Time
Warner Cable Deportes fulfills a big part of our vision for giving
Lakers fans the best local sports experience in the country."
"The Lakers are a beloved and important part of Southern California's
sports culture and our community has waited a long time to see them in
our language," said Pablo F. Urquiza, Vice President, Time Warner Cable
Deportes. "We at Time Warner Cable Deportes feel privileged to be part
of the first regional sports network to make this a reality."
All Lakers games on Time Warner Cable Deportes, home and away, will be
produced in Spanish by a dedicated team and called live by play-by-play
announcer Adrián García Márquez and analyst Francisco Pinto. Veteran
sports host Ricardo Celis will lead in-studio Lakers commentary for the
network.
Lakers En Vivo is a live, one-hour pre-game show
that will offer extensive analysis and insight covering every angle of
the game leading into tipoff. As a sign of Time Warner Cable Deportes'
unprecedented commitment to the Lakers, Lakers en Vivo will air
for all Laker games including national broadcasts.
Somos Lakers offers viewers a comprehensive
post-game wrap-up after every Lakers game. It will include interviews,
player and coach reactions, live analysis, game breakdowns and
interactive fan participation segments. Just as with the pre-game show, Somos
Lakers will also air for all Laker games including national
broadcasts.
Somos Lakers Éne-Bé-A airs on non-game days and will keep
viewers engaged all NBA season long. It will update fans with the latest
on the Lakers including highlights from around the league, live
interviews, commentary and other special segments.
Lakers Compactos will consist of Lakers games condensed
into a fast-paced, one-hour format, featuring added sights, sounds,
reaction and commentary that weren't part of the original game telecast.
Partidos Memorables: Lakers will feature
classic Lakers games accompanied by Spanish-language commentary. The
weekly program will air games from throughout the history of the storied
franchise.
Additional Time Warner Cable Deportes programming will be announced in
the coming weeks.
Time Warner Cable Deportes and Time Warner Cable SportsNet, its
English-language sister network, can be found in HD on channel 481 and
403, respectively, on Time Warner Cable systems. Negotiations with
various providers to carry the networks are ongoing but have not yet
concluded. For more information about Time Warner Cable Deportes, visit www.twcdeportes.com;
to find out if your provider will be carrying Time Warner Cable Deportes
starting October 1, visit www.iwantmylakers.com
and enter your information at the top of the page.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting more than 15 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
voice services to businesses of all sizes, cell tower backhaul services
to wireless carriers and, through its NaviSite subsidiary, managed and
outsourced information technology solutions and cloud services. Time
Warner Cable Media, the advertising arm of Time Warner Cable, offers
national, regional and local companies innovative advertising solutions.
More information about the services of Time Warner Cable is available at www.timewarnercable.com,
www.twcbc.com,
www.navisite.com
and www.twcmedia.com.
Time Warner Cable Sports
Nadia Gonzalez, Manager, Communications
310-531-1561
Nadia.Gonzalez@twcable.com
© Business Wire 2012
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