SAN JOSE, CA--(Marketwired - Jan 28, 2015) - TiVo Inc. (
WHAT:
TiVo® Inc. (
TiVo's report will:
- Rank the top 10 most engaging commercials of the Big Game XLIX
- Recap the most watched and re-watched moments on the field
- Analyze viewership of the long-awaited halftime show, headlined by Katy Perry and guest guitarist Lenny Kravitz
Last year, major brands previewed their game day spots on the Web more aggressively than ever before, previewing nine of the top ten commercials before the game.
The following are the top ten commercials and promotions from the Big Game XLVIII according to TiVo, with the majority of the spots airing in the first quarter or the fourth quarter of the game:
1. Comedians in Cars Getting Coffee (Halftime)
2. Budweiser's "Puppy Love" (4th Quarter)
3. GoDaddy's "Bodybuilder" (4th Quarter)
4. Doritos' "Cowboy Kid" (4th Quarter)
5. Toyota Highlander's "Terry Crews & the Muppets" (2nd Quarter)
6. Doritos' "Time Machine" (1st Quarter)
7. RadioShack's "The Phone Call" (1st Quarter)
8. Oikos Greek Yogurt's "The Spill" (4th Quarter)
9. Bud Light's "Up for Whatever #2" (1st Quarter)
10. Squarespace's "A Better Web Awaits" (1st Quarter)
WHO:
Tara Maitra
TiVo Inc.
Senior Vice President, General Manager, Content and Media Sales TiVo Inc.
WHEN:
Maitra is available for comment and analysis on Monday, February 2, 2015, beginning at 7:00 a.m. EST. To arrange an interview or to receive TiVo's audience measurement report for game day 2015, please email Angel Badagliacco at abadagliacco@TiVo.com.
*TiVo Research's audience measurement analysis is based on aggregated data from a sample of approximately 30,000 anonymous U.S. households with the Emmy® Award-winning TiVo service. TiVo Research viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed. The most engaging ads are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, thereby offering a true reflection of change in viewership.
TiVo is neither an affiliate nor a sponsor of the National Football League.
About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (
About TiVo
TiVo Inc. (
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