Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Tokyo  >  Toyota Motor Corp    7203   JP3633400001

News SummaryMost relevantAll newsSector news 

Ford revives Lincoln with glass roof and "date nights"

share with twitter share with LinkedIn share with facebook
share via e-mail
04/03/2012 | 03:29am CEST

Ford Motor Co is rolling out new Lincoln models with a panoramic glass roof option to lure younger, more affluent buyers, as the No. 2 U.S. automaker tries to revive a luxury brand whose sales peaked two decades ago.

The new signature retractable 15-square-foot roof is just one feature designed to distinguish the 2013 Lincoln MKZ sedan in the crowded luxury market.

Ford is betting that fresh designs, glossier showrooms and a personalized approach to service will help drive sales. The MKZ, which will be unveiled at the New York auto show this week, is one of seven new or revamped Lincoln models to be introduced by 2015 intended to resuscitate the brand.

"We realize we have a long journey ahead of us, but I think we have set a good foundation for it from the product and also what we're trying to do with the consumer experience," said Mark Fields, head of Ford operations in North and South America, at a media event in New York's Chelsea neighborhood.

Lincoln was the top-selling luxury nameplate in the United States in the 1990s, but last year, sales totaled 85,643, less than half the vehicles sold by Lexus, Toyota Motor Co's (>> Toyota Motor Corp.) <TM.N> luxury brand.

Ford aims to lower the average age of Lincoln buyers to 57 years from 65, and raise the target average income by more than 50 percent to nearly $160,000 a year.


Lincoln is also hoping that over time half of its buyers will come from other luxury brands. Currently, Lincoln's "conquest" rate is 37 percent.

To encourage more car shoppers to test drive a Lincoln, Ford is considering initiatives like "the Lincoln date night," Ford's head of global marketing, Jim Farley said.

"To reward you for sampling the brand, we'd like to take you out to dinner, on Lincoln," Farley said. "It's a great way to eliminate that friction that so many conquest customers will have."

Ford has not released pricing information on the MKZ, nor has it disclosed how much the glass roof option will cost. The MKZ competes against the Cadillac CTS and the Lexus ES.

Lincoln is offering the MKZ with three different powertrain options, including a hybrid that can get 41 miles per gallon in the city, and a lane monitoring system. As a standard feature, the MKZ will also come with MyLincoln Touch, a touch-screen entertainment and navigation system.

The MKZ is the first Lincoln model since the 1970s to be crafted by a group of designers devoted exclusively to the luxury brand. The design team is headed by Max Wolff, a former Cadillac exterior designer at General Motors Co (>> General Motors Company).

"They are really trying to make an effort to differentiate them from a content standpoint, from a ride and handling standpoint, a quietness standpoint," IHS Automotive analyst Rebecca Lindland said.

(Reporting By Deepa Seetharaman; Editing by Richard Chang)

By Deepa Seetharaman

share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on TOYOTA MOTOR CORP
11:13a TOYOTA MOTOR : recalls 1.16 mil. vehicles with Takata air bags
10/25 TOYOTA MOTOR : WOVNS Honored As First Ever 'Toyota Maker' at The Fifth Annual Ma..
10/25 RATING ACTION : Moody's assigns definitive ratings to Toyota Motor Finance (Chin..
10/25 TOYOTA MOTOR : Aumenta 60% producción Toyota en BC
10/24 WardsAuto says October U.S. auto sales to fall 6 percent
10/23 TOYOTA MOTOR : wins ‘Safest SUV Award’ for its Land Cruiser
10/21 Nissan to make Brexit investment decision next month - CEO
10/21 TOYOTA MOTOR : to sell fuel cell buses in Japan from early 2017
10/21 TOYOTA MOTOR : to Start Sales of Fuel Cell Buses under the Brand from Early 2017
More news
Sector news : Auto & Truck Manufacturers - NEC
05:07p Tata Sons' ousted head warns group faces big writedowns
10:35aDJHYUNDAI MOTOR : Profit Falls Again; Sales Target in Doubt -- Update
09:19aDJPEUGEOT : PSA Peugeot Citroen Revenue Slips on Europe, China Sales -- Update
08:05a HYUNDAI MOTOR : says it may miss annual sales target
05:02aDJGENERAL MOTORS : Acquisitions Seen in Self-Driving Market -- 2nd Update
More sector news : Auto & Truck Manufacturers - NEC
News from SeekingAlpha
07:22a WALL STREET BREAKFAST : Global Markets Lose Steam
02:56a Hakuna Takata? Not yet
10/25 TESLA : Running Out Of Energy?
10/24 30 Trades To Profit From The Self-Driving Car
10/24 Toyota dominates reliability rankings from Consumer Reports
Financials ( JPY)
Sales 2017 26 562 806 M
EBIT 2017 -
Net income 2017 1 619 613 M
Debt 2017 6 895 947 M
Yield 2017 3,30%
P/E ratio 2017 11,40
P/E ratio 2018 10,40
EV / Sales 2017 1,02x
EV / Sales 2018 0,99x
Capitalization 20 164 843 M
More Financials
Duration : Period :
Toyota Motor Corp Technical Analysis Chart | 7203 | JP3633400001 | 4-Traders
Full-screen chart
Technical analysis trends TOYOTA MOTOR CORP
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus OUTPERFORM
Number of Analysts 24
Average target price 6 436  JPY
Spread / Average Target 6,5%
Consensus details
EPS Revisions
More Estimates Revisions
Akio Toyoda President & Representative Director
Takeshi Uchiyamada Chairman
Takahiko Ijichi Chief Financial Officer, Director & Executive VP
Kiyotaka Ise General Manager-Technology & Development
Shigeki Tomoyama General Manager-Information Technology Division
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
TOYOTA MOTOR CORP-18.36%193 320
DAIMLER AG-16.37%75 567
VOLKSWAGEN AG-5.12%71 796
HONDA MOTOR CO LTD-17.67%54 634
More Results