Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Tokyo  >  Toyota Motor Corp    7203   JP3633400001

SummaryChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Ford revives Lincoln with glass roof and "date nights"

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/03/2012 | 03:29am CEST

Ford Motor Co is rolling out new Lincoln models with a panoramic glass roof option to lure younger, more affluent buyers, as the No. 2 U.S. automaker tries to revive a luxury brand whose sales peaked two decades ago.

The new signature retractable 15-square-foot roof is just one feature designed to distinguish the 2013 Lincoln MKZ sedan in the crowded luxury market.

Ford is betting that fresh designs, glossier showrooms and a personalized approach to service will help drive sales. The MKZ, which will be unveiled at the New York auto show this week, is one of seven new or revamped Lincoln models to be introduced by 2015 intended to resuscitate the brand.

"We realize we have a long journey ahead of us, but I think we have set a good foundation for it from the product and also what we're trying to do with the consumer experience," said Mark Fields, head of Ford operations in North and South America, at a media event in New York's Chelsea neighborhood.

Lincoln was the top-selling luxury nameplate in the United States in the 1990s, but last year, sales totaled 85,643, less than half the vehicles sold by Lexus, Toyota Motor Co's (>> Toyota Motor Corp.) <TM.N> luxury brand.

Ford aims to lower the average age of Lincoln buyers to 57 years from 65, and raise the target average income by more than 50 percent to nearly $160,000 a year.

DATE NIGHT

Lincoln is also hoping that over time half of its buyers will come from other luxury brands. Currently, Lincoln's "conquest" rate is 37 percent.

To encourage more car shoppers to test drive a Lincoln, Ford is considering initiatives like "the Lincoln date night," Ford's head of global marketing, Jim Farley said.

"To reward you for sampling the brand, we'd like to take you out to dinner, on Lincoln," Farley said. "It's a great way to eliminate that friction that so many conquest customers will have."

Ford has not released pricing information on the MKZ, nor has it disclosed how much the glass roof option will cost. The MKZ competes against the Cadillac CTS and the Lexus ES.

Lincoln is offering the MKZ with three different powertrain options, including a hybrid that can get 41 miles per gallon in the city, and a lane monitoring system. As a standard feature, the MKZ will also come with MyLincoln Touch, a touch-screen entertainment and navigation system.

The MKZ is the first Lincoln model since the 1970s to be crafted by a group of designers devoted exclusively to the luxury brand. The design team is headed by Max Wolff, a former Cadillac exterior designer at General Motors Co (>> General Motors Company).

"They are really trying to make an effort to differentiate them from a content standpoint, from a ride and handling standpoint, a quietness standpoint," IHS Automotive analyst Rebecca Lindland said.

(Reporting By Deepa Seetharaman; Editing by Richard Chang)

By Deepa Seetharaman

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on TOYOTA MOTOR CORP
09/24 TOYOTA MOTOR : Fastest Toyota Prius proves its mettle
09/23DJGM Offers Buyouts to 400 Cadillac Dealers
09/23DJDENTSU : Japan's Dentsu Apologizes for Ad Overcharges
09/23 TOYOTA MOTOR : Develops a New DNA Analysis Technology to Dramatically Accelerate..
09/22 TOYOTA MOTOR : Lexus UX Concept Introduces Radical Immersive 3-D Driving Experie..
09/22 Belmont plans for kibby claims
09/21 POWERED BY PASSION : Toyota West Virginia Celebrates 20 Years
09/21 Takata Propels Business Sales
09/20 TOYOTA MOTOR : Dramatic Cape Rally decides both SA titles
09/20 TOYOTA MOTOR : First-in-Japan Project Aims to Prevent Smartphone Related Traffic..
More news
Sector news : Auto & Truck Manufacturers - NEC
09/24DJGENERAL MOTORS : GM Shows Off Coming Diesel-Power Small SUV
09/24 Takata failed to report 2003 air bag rupture to U.S. road authority
09/24DJGENERAL MOTORS : GM Culls Cadillac Dealers -- WSJ
09/23DJGENERAL MOTORS : GM Offers Buyouts to 400 Cadillac Dealers
09/23DJGM Offers Buyouts to 400 Cadillac Dealers
More sector news : Auto & Truck Manufacturers - NEC
News from SeekingAlpha
09/20 New guidelines for self-driving cars
09/17 Transports Week In Review - Markets Remain Volatile As FOMC September Meeting..
09/16 Toyota's hydrogen-powered Mirai sets a record
09/15 3 Current Developments That Could Make Hydrogen Big By The End Of 2017
09/15 TOYOTA AUGUST EUROPE CAR REGISTRATIO : +18%
Advertisement
Financials ( JPY)
Sales 2017 26 632 816 M
EBIT 2017 1 772 000 M
Net income 2017 1 638 538 M
Debt 2017 8 910 936 M
Yield 2017 3,35%
P/E ratio 2017 11,11
P/E ratio 2018 10,16
EV / Sales 2017 1,08x
EV / Sales 2018 1,05x
Capitalization 19 861 085 M
More Financials
Chart TOYOTA MOTOR CORP
Duration : Period :
Toyota Motor Corp Technical Analysis Chart | 7203 | JP3633400001 | 4-Traders
Full-screen chart
Technical analysis trends TOYOTA MOTOR CORP
Short TermMid-TermLong Term
TrendsNeutralBullishNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 24
Average target price 6 420  JPY
Spread / Average Target 7,9%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Akio Toyoda President & Representative Director
Takeshi Uchiyamada Chairman
Takahiko Ijichi Chief Financial Officer, Director & Executive VP
Kiyotaka Ise General Manager-Technology & Development
Shigeki Tomoyama General Manager-Information Technology Division
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
TOYOTA MOTOR CORP-19.59%196 466
DAIMLER AG-18.12%76 287
VOLKSWAGEN AG-10.92%70 332
BAYERISCHE MOTOREN WER..-22.58%55 145
HONDA MOTOR CO LTD-21.30%53 881
GENERAL MOTORS COMPANY-5.56%50 169
More Results