Demonstrating its newest safety technology features to media on Tuesday, Japan's biggest automaker said in that car of the future, drivers would be able to turn on and off the auto-pilot mode with a single switch.

Toyota also said it would launch three models in Japan this year equipped with "intelligent transportation system" (ITS) technology, which allows vehicle-to-vehicle and vehicle-to-infrastructure communication to alert drivers to potential dangers using sensor technology.

The face-lifted Crown sedan unveiled in the domestic market last week was the world's first car to use ITS technology, Toyota said. The fourth-generation Prius hybrid, due for launch in Japan at year-end, will be among the three models, it said.

(Reporting by Maki Shiraki and Naomi Tajitsu; Editing by Chang-Ran Kim)