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Tree.com Inc : LendingTree Selects Ocean Media as Agency of Record for Media Planning and Buying

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04/26/2012 | 12:05pm CET

Agency Chosen for Focus on Media Efficiency, Analytics

LendingTree (NASDAQ: TREE), the nation's leading online source of competitive home loan offers and information, has selected Ocean Media (www.oceanmediainc.com), one of the country's largest independent media planning and buying firms, as its agency of record for advertising planning and buying.

Effective immediately, Ocean Media will manage all of LendingTree's television, radio and print planning and buying, with a focus on the company's media acquisition initiatives in TV.

"We're excited about working with Ocean Media and have been impressed with the agency's focus on media efficiency and analytics," said Gabe Dalporto, CMO, LendingTree (www.lendingtree.com). "As we focus on using sophisticated optimization techniques and technology in our marketing strategy for 2012, Ocean Media's analytics put us in a position to make our media investment even more accountable."

"LendingTree is a terrific brand that continues to revolutionize the mortgage shopping experience, and we're thrilled to be working with them," said Jay Langan, EVP, Ocean Media. "As the economy continues to improve, particularly in the real estate and financial services sectors, LendingTree is well positioned for growth."

"Our agency prizes our partnership with LendingTree, and we see a great opportunity to help the company get to the next level," said Mike Robertson, founder and co-CEO of Ocean Media. "Measuring the effectiveness of TV is key. Our analytics will be an important competitive advantage for LendingTree as we collaborate to scale their business."

Ocean Media is the media architect behind ad campaigns that have helped build such brand names as Priceline.com, FreeCreditScore.com, Overstock.com, and Angie's List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization. Each campaign is designed to reach the right audience, stimulate action and achieve results.

About Ocean Media

Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif., with an office in Los Angeles, adhering to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. With transparency and a risk-averse focus on continuous testing and evaluation, comprehensive analytics and optimization, Ocean Media has been the media architect behind campaigns that built such name brands as priceline.com (14 years of service), FreeCreditScore.com (13 years), Overstock.com (9 years) and Angie's List (4 years), among others.

About LendingTree, LLC

LendingTree, LLC is the nation's leading online lender exchange and personal finance resource, helping consumers take charge of all their financial decisions, from budgeting to money management to mortgages to credit cards and more. LendingTree provides a marketplace that connects consumers with multiple lenders that compete for their business, as well as an array of online tools to aid consumers in their financial decisions. Since inception, LendingTree has facilitated more than 28 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com, dial 800-555-TREE, join our Facebook page and/or follow us on Twitter @LendingTree.

Edge Communications, Inc., for Ocean Media
Ken Greenberg, 818-990-5001
[email protected]
Megan Greuling, 704-943-8208
[email protected]

© Business Wire 2012
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