Tree.com Inc : LendingTree Selects Ocean Media as Agency of Record for Media Planning and Buying
04/26/2012| 06:05am US/Eastern
Agency Chosen for Focus on Media Efficiency, Analytics
LendingTree (NASDAQ: TREE), the nation's leading online source of
competitive home loan offers and information, has selected Ocean Media (www.oceanmediainc.com),
one of the country's largest independent media planning and buying
firms, as its agency of record for advertising planning and buying.
Effective immediately, Ocean Media will manage all of LendingTree's
television, radio and print planning and buying, with a focus on the
company's media acquisition initiatives in TV.
"We're excited about working with Ocean Media and have been impressed
with the agency's focus on media efficiency and analytics," said Gabe
Dalporto, CMO, LendingTree (www.lendingtree.com).
"As we focus on using sophisticated optimization techniques and
technology in our marketing strategy for 2012, Ocean Media's analytics
put us in a position to make our media investment even more accountable."
"LendingTree is a terrific brand that continues to revolutionize the
mortgage shopping experience, and we're thrilled to be working with
them," said Jay Langan, EVP, Ocean Media. "As the economy continues to
improve, particularly in the real estate and financial services sectors,
LendingTree is well positioned for growth."
"Our agency prizes our partnership with LendingTree, and we see a great
opportunity to help the company get to the next level," said Mike
Robertson, founder and co-CEO of Ocean Media. "Measuring the
effectiveness of TV is key. Our analytics will be an important
competitive advantage for LendingTree as we collaborate to scale their
Ocean Media is the media architect behind ad campaigns that have helped
build such brand names as Priceline.com, FreeCreditScore.com,
Overstock.com, and Angie's List, among others. Risk-averse by nature,
the agency employs a sustained focus on comprehensive testing and
evaluation, analytics and optimization. Each campaign is designed to
reach the right audience, stimulate action and achieve results.
About Ocean Media
Ocean Media (oceanmediainc.com)
is a leading independent media planning and buying agency, founded in
1996 and based in Huntington Beach, Calif., with an office in Los
Angeles, adhering to the philosophy that return on investment (ROI)
should be at the forefront of every advertising campaign. With
transparency and a risk-averse focus on continuous testing and
evaluation, comprehensive analytics and optimization, Ocean Media has
been the media architect behind campaigns that built such name brands as
priceline.com (14 years of service), FreeCreditScore.com (13 years),
Overstock.com (9 years) and Angie's List (4 years), among others.
About LendingTree, LLC
LendingTree, LLC is the nation's leading online lender exchange and
personal finance resource, helping consumers take charge of all their
financial decisions, from budgeting to money management to mortgages to
credit cards and more. LendingTree provides a marketplace that connects
consumers with multiple lenders that compete for their business, as well
as an array of online tools to aid consumers in their financial
decisions. Since inception, LendingTree has facilitated more than 28
million loan requests and $214 billion in closed loan transactions.
LendingTree provides access to lenders offering mortgages and refinance
loans, home equity loans/lines of credit, and more. LendingTree, LLC
is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information
go to www.lendingtree.com,
dial 800-555-TREE, join our Facebook
page and/or follow us on Twitter @LendingTree.
Edge Communications, Inc., for Ocean Media
© Business Wire 2012