Trig Social Media publ : ACQUIRES PIMBOO OÜ and FANTRAC GLOBAL LTD

Nacka Strand 28th February 2017. Stockholm based Trig Social Media Group AB (ISIN SE0006027546 | WKN A116BG | Kürzel TRIG) has acquired Pimboo OÜ which empowers users to create, curate and monetise content and social media and Fantrac Global Ltd, owners of the Myfantrac.com which monetises celebrity social media.

Pimboo OÜ (www.pimboo.com) is a start up internet company that provides software tools free of charge to its users that allow them to create, curate or simply share fun & engaging content all over the web and get paid for doing so. The company has been in beta launch mode since early October and already has over 595,000 members in its network. In addition, users can invite their friends to the network and generate commissions from the content they create and share as well, which has contributed to the fast growth of the company.

'This acquisition gives us the exposure and resources we need to grow,' said Matthew Connelly, CEO of Pimboo OÜ, adding, 'We are extremely excited about joining the team at Trig and Fantrac which we believe will accelerate our plans to expand our unique business model throughout the world.'

Pimboo.com has quickly shot up the Alexa traffic rankings in the past few months to the point of being in the top 362,000 in the world as well as top 32,000 in the USA. Despite that, Connelly feels that the company has only scratched the surface of its potential, saying 'We launched with a very basic tool set and have even been a bit surprised ourselves at the demand our product has had since the outset. That being said, we understand we are in front of a wave here where the average internet user understands the content they are creating and sharing everyday has a price tag associated with it, and they expect to get their fair share of it in this decentralized web we are seeing unfold. We feel confident about being in front of this massive shift as the web continues to move to a decentralized model- along with our product and strategy to monetize it so our members keep using our tools and also refer their friends going forward.'

Fantrac Global Ltd ( www.myfantrac.com ) allows anyone or brand with a large social media fanbase or following to create an individual portal for their fans, allowing the fans to engage directly with their favourite celebrities, musicians, you tubers, brands or sports teams. The myfantrac.com platform offers fans numerous opportunities to engage with those that they follow whether it be seeing all of their existing social media in one place or learning about what apps they are downloading, what games they are playing and where they buy their clothes and favourite products. This gives fans unprecedented behind the scenes access to the lifestyles of those they follow.

Currently Celebrities are offering exclusive competitions with exclusive access through Fantrac and soon the fans will be able to earn Celebrity award points every time they interact with their Celebrities Fantrac page for which their favourite Celebrity will offer their own rewards.

Wayne Lochner, one of Fantrac Global's Founders said 'we are delighted to have agreed a deal with Trig as they and Pimboo bring a wealth of experience and expertise that will undoubtedly help the myfantrac.com platform grow further and assist us in creating new channels for our celebrity clients to offer to their fans.'

Anthony Norman, CEO of Trig Social Media AB, had this to say about the acquisitions: 'We are pleased to get these deals done and couldn't be more excited about the partnership going forward. Our core strategy is to own and provide the technologies that empower everyone to own and monetise their media and content be that directly or through social media. We feel that the acquisition of Pimboo and Fantrac is the first step that will ultimately the drive value our shareholders are expecting and deserve.'

For analyst or media inquiries please send an email to: info@trig.com